EM Buzz – 12/1/2022
12.01.22 Miami Art Week is in full swing and we're soaking up the sun in Magic City so you don't have to. 😎 Follow our Instagram account for live updates on brand installations, and stay tuned for a full synopsis. Until then, take a peek at nine activations from Art Basel 2021. Dollars and Sense:...
10 Tips and Takeaways from the Brands at EMS 2022
Insights on purpose-led programs, stepping up sustainability and function over ‘cool’ factor when it comes to tech More than 30 brand-side experiential marketers took the stage at the 20th annual Experiential Marketing Summit, MGM Grand in Las Vegas over the spring, presenting best practices on a range of topics, from hybrid strategies to career and...
Get a Sneak Peek of Installations and Activations Coming to the 2022 SCOPE Art Show
SCOPE Art Show marked its 20th anniversary during Miami Art Week last year, but for organizers of the international art fair, 2022 is when the real celebration will go down. From the installations to the panels to the sponsor activations to the fusion of art with music, fashion and film, SCOPE is slated to be...
How Coca-Cola Brought ‘Real Magic’ to Fans Along the FIFA World Cup Trophy Tour
For Coca-Cola, the “real magic” of global tentpole events like the FIFA Men’s World Cup lies in the opportunity to bring people together for simple moments of connection. The beverage giant has been an official sponsor of the tournament, which attracts billions of viewers, since 1978. And ahead of this year’s event, the brand launched...