Coke Brings ‘Real Magic’ to the FIFA World Cup Trophy Tour

Coke FIFA World Cup Trophy Tour 2022_group shot

How Coca-Cola Brought ‘Real Magic’ to Fans Along the FIFA World Cup Trophy Tour

For Coca-Cola, the “real magic” of global tentpole events like the FIFA Men’s World Cup lies in the opportunity to bring people together for simple moments of connection. The beverage giant has been…
LOGIN

Please contact clientservices@accessintel.com if you are unable to login.

Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music and doting on her fur baby.
View all articles by Kait Shea →

Receive the latest news and special announcements from Event Marketer

© 2022 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']