Coke FIFA World Cup Trophy Tour 2022_group shot

How Coca-Cola Brought ‘Real Magic’ to Fans Along the FIFA World Cup Trophy Tour

B-to-C Events
Posted on November 21, 2022 by Kait Shea

For Coca-Cola, the “real magic” of global tentpole events like the FIFA Men’s World Cup lies in the opportunity to bring people together for simple moments of connection. The beverage giant has been…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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