EM Buzz – 6/15/2023
06.15.23 Already got Women's World Cup fever? Tide yourself over with a look at Budweiser's men's sponsorship program in Quatar, where its creator partners "ruled the world." Targeting Pickleball Fans? 4 Tips for Sponsorship Success Consumers’ interest in pickleball is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand...
Pickleball Sponsorship: Four Tips for Engaging ‘Picklers’
Interest in pickleball has been spreading like wildfire, and a growing number of brands is jumping in to fan the flames. As the nation’s fastest-rising sport, pickleball is attracting sponsors from a host of categories as tournaments, tours and festivals dedicated to the sport continue to crop up. The appeal is evident: “Picklers” represent a...
Event Marketer Monthly Pulse Surveys
Each month, we’re posing quick questions to the Event Marketer community on a trend or topic that everyone’s talking about to get a snapshot of the state of the industry and how marketers are navigating everything from sustainability to artificial intelligence.