July 18, 2025

Tudum: Four Reasons Netflix’s ‘FUBAR’ Premiere Event was a Hit

What do a stunt pig, the world’s largest action figure and sustainability have in common? They were all strategic aspects of Netflix’s premiere event for season two of “FUBAR.” Indeed, on June 11 at the Tudum Theater in Los Angeles, the brand surrounded press, talent and invited guests in series-themed scenic builds and a bit...

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July 17, 2025

Fresh Thinking on Bringing Content Creators into Your Events

At a time when de-influencing has taken hold of social media to reject the inauthenticity of influencer culture and dissuade users from buying viral products, where do marketers stand with influencers? In the events industry, they’re not going anywhere. If anything, their influence is growing. We’ve seen more and more influencers headline pop-ups and shows,...

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July 15, 2025

EM Exhibit Strategies: July 2025

Congratulations are in order for the 2025 Fab 50, our annual editorial listing of the top fabricators serving the trade show industry. The showcase offers a who's-who report for event marketers, but also digs into the who-does-what, company by company. Major themes across the applications this year included capabilities like economic agility, R&D, world-building and,...

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July 15, 2025

Q&A: Inside Singapore’s Big, Impactful ‘Little Red Dot’ at Expo 2025 Osaka

Clad in thousands of recycled red disks, Singapore’s Dream Sphere, dubbed the “Little Red Dot,” makes a powerful visual statement at Expo 2025 Osaka, Kansai, Japan, and invites attendees on a multi-sensory journey to enjoy the power of their dreams.  Visitors step into a gallery filled with paper cutouts depicting the country’s ever-changing landscape before...

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July 15, 2025

EM Sizzle Newsletter – 7/18/2025

07.18.25 All things Barbie? Sign us up. Mattel announced Barbie Dream Fest, a fan festival centered on the six-decade legacy and evolution of the Barbie brand, coming to Fort Lauderdale, FL, March 27-29, 2026. Attendees can expect themed play zones, collector showcases, panels, activations and immersive exhibits. Cue “Barbie Girl.” 📷 Photo of the Week    ...

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