Experiential in Color 2023: Amplifying Diverse Voices
Our Experiential in Color + Pride in Events programs spotlight 16 rising stars from brands and agencies as they share their inspirations, career journeys, learnings and passion for events.
EM Buzz – 6/29/2023
06.29.23 She's a Barbie girl and we're all just living in her Barbie world. Or as one Twitter user put it: "The devil works hard, but Barbie's marketing team is INSANE." From an outrageous Malibu Dreamhouse listed on Airbnb, to retail partnerships, to activations, to a themed hotel, the globe's most famous doll is painting...
The 2023 Virtual Platforms Index: A Guide to the Industry’s Top Providers
Event Marketer’s annual guide to the industry’s top virtual products and platforms The evolution of experiential marketing has unearthed the supreme power of digital tools and platforms to expand reach and open up new pathways for engaging with today’s digitally savvy audiences. To help you narrow down who’s who and who offers what, and discover...
‘It’s Not Just a Race’: Hendrick’s Gin Surprises and Delights Formula 1 Fans in Miami
With Formula 1’s recent explosion in the U.S., brands like Hendrick’s Gin are jumping on to grand prix activations to engage a growing audience of motorsport fans.