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07.27.23 It's not easy for most marketers to relinquish control of the experiences they build. But for Figma, taking a hands-off approach to event community-building is paying off bigtime. Unleash the Fun: Purina Unveils a Pet-friendly MLS Section With an assist from pet behaviorists, Purina fetched the first permanent pet-friendly section at a Major League...EM Buzz – 07/27/2023 A
07.27.23 It's not easy for most marketers to relinquish control of the experiences they build. But for Figma, taking a hands-off approach to event community-building is paying off bigtime. Who's a Good Brand? Purina Invites Dogs to Watch Soccer With an assist from pet behaviorists, Purina fetched the first permanent pet-friendly section at a Major...
Five Reasons Why Figma’s Config User Conference Has Grown 750% in Five Years
Community building is more important than ever for annual events to thrive today, and web-based design platform Figma has found success in not only supporting the community but letting the community take the reins of its five-year-old user conference, Config. And it’s paying off. The community of users (product designers, builders and marketers) helps populate...
Fashion and Fandom: Inside the ‘Sex and the City’ 25th Anniversary Experience
Just like fashion trends, TV shows come and go, but throngs of superfans will tell you that “Sex and the City” has never gone out of style. So to celebrate the 25th anniversary of its iconic series and give back to the fan base, HBO produced a meticulously detailed activation.