Three Professors Weigh in on How Experiential Marketing Degree Programs are Taking Shape
Ask any event marketer how they landed in this industry and most will say they kind of “fell into” it. Degree programs focused specifically on the experiential marketing discipline haven’t existed, with many universities only offering one-off classes on the subject.
Inside PetSmart’s TAILgate Tour: Human-sized Hamster Wheels and Pet ‘Trading Cards’
We all think our pets are the best in the world—and we’re all right. It’s a sentiment PetSmart tapped into leading up to the Super Bowl in a season-long campaign aimed at fueling the connection between consumers’ love of pets and their passion for football.
EM Buzz – 3/23/2023
03.23.23 Sneakerheads are invited to get some "Fresh Air" and clean kicks at guerrilla activations hyping Amazon Studio's upcoming Air Jordan-inspired film. The campaign tagline: "A shoe is just a shoe until you step into it." (Unless, we presume, they're Crocs.) Why Bud Turned its London Billboard into a Concert Stage When the Brit Awards failed...