The #1 Conference for Creators of the Brand Experience
EMS is designed to prepare corporate event and trade show marketers for what’s next. Hear from brand-side event executives leading the ultimate three-day conversation. Commiserate with your peers and meet new partners inside our Hall of
Ideas. Address your challenges and find the solutions you need to lead and thrive in the next era of
experiential marketing. If experiential marketers are talking about it, we’re talking about it.
Only at EMS.
Who Attends EMS
Even in a volatile business landscape—with all the rules getting rewritten in real-time—nothing beats the power of experiential marketing. The Experiential Marketing Summit has become the event industry’s mega-show for for b-to-b and b-to-c brand-side marketers, trade show organizers, executives from leading event agencies, meeting planners, event strategists, experience designers, event technology gurus and more.
What You'll Learn
EMS is the ultimate three-day conversation for event and trade show marketers. How will the industry thrive in the months ahead? What are the world’s leading brands planning for this year and beyond? How will brand experiences change and adapt to a market that’s constantly changing? Everything is on the table at the Experiential Marketing Summit—and you can’t afford to miss it.
Who You'll Learn From
Only at EMS, the brands you know, love and respect are your teachers and mentors. From traditional breakout sessions, to Q&As, to deep-dive workshops, to power panels and keynotes—you’ll get senior-level perspectives on the current experiential marketing landscape and what’s to come next. The Summit delivers the most mission-critical trends, best practices and how-tos available on experiential marketing.
2024 ADVISORY BOARD
At Event Marketer, we want to ensure that the Experiential Marketing Summit is evolving to fit the needs of the marketers who attend our events. As part of our efforts, we have engaged an Advisory Board of leading brand event marketers to help us curate an enhanced program and create an even better EMS.
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Matt Barber
Brand Partnerships & Experiential Marketing Manager, -
Michael Barclay
Executive VP, Experiential, -
Laura Lovas
VP, Strategic Partnerships and Events, -
Erin Moore
Manager, Global Conventions and Pharmaceutical Meetings, -
Dan Preiss
Vice President, Experiential Marketing, -
Jeff Quezada
Senior Vice President, Global Arts & Culture Sponsorships & Experiential, -
Alessandra Sapiz
Senior Vice President of Corporate Marketing,
Speakers
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Kate Alter
Tradeshow & Events Manager, -
Jodi Arden
Vice President, Events & Activations, -
Juanita Chavarro Arias
Managing Editor, -
Freddie Baez
Managing Partner, -
Matt Barber
Brand Partnerships & Experiential Marketing Manager, -
Michael Barclay
Executive VP, Experiential, -
Yonathan Bendesky
Brand Director, -
Rachel Boucher
Head of Content, -
David Breen
Principal Designer/Founder, -
Debbie Brewer
VP, Strategic Events, -
John Capano
Managing Director, -
Adam Carnes
Creative Director, -
Elle Chan
Founder and CEO, -
Adam Charles
Chief Growth Officer, -
Andrea Christopherson
VP, -
Corey Clark
Senior Sustainability Consultant, -
Ryan Coan
Founder & CEO, -
Aaron Conk
Sr. Merchandising & Trade Show Manager, -
Pam Corcoran
Sr. Director, Global Events,CrowdStrike -
Maria Olivas de Crombag
VP, Trade Engagement and Brand Experience, -
Kate Crotty
VP of Client Services, -
Jamie Cutburth
EVP, Marketing & Brand Partnerships, -
Azra Daniels
Director, Global Events, -
Karissa Downer
Senior Brand Manager, -
Trevor Drewry
Head of Event Marketing, -
Brian Feit
Founding Partner, -
Karin Flores
VP, Customer Marketing, Strategic Events, Customer Experience Center and Programs, -
Kate Fulford-Brown
Managing Director, -
Patrick Garrigan
Senior Vice President for Global Events and Business Services -
Paul Godwin
Managing Director, -
Deidra Green
Director of DE&I, -
Alyson Griffin
Head of Marketing, -
Stacey Gromlich
Senior Director-Audience Engagement and Global Events-Digital Industries Software, -
Collin Hancock
Broadway Actor, -
Corey Hawthorne
Senior Director of Experiences, -
Jessica Heasley
Editor & Publisher, -
Mindy Helmer
Marketing Director, NA Consumer Direct Marketing, -
Ashley Henry
Former Senior Manager of Omni Experience & Events, -
Ben Hermsen
Sr. Director of Digital Engagement, -
Mike Hesse
Founder and CEO,Dorothy Creative -
Cate Hind
Senior Director, Global Event Marketing, -
Brad Hiranaga
Chief Brand Officer, -
Brittany Hogan
Marketing Manager, -
Ben Holtzman
Co-Founder, -
Charles Hunter
Director of Experiential Marketing, -
Kaitland Hunter
Creative Director, -
Eric Jagher
Senior Vice President, CMO, -
Sarah Jensen
Sr. Events Manager, -
Melinda V. Johnson
Senior Brand Director – göt2b, -
Aja Bradley Kemp
Founder,Conversate Collective -
Katrina Kent
VP, Meeting Management and Event Strategy, -
Cara Kleinhaut
Founder + CEO,AGENC Experiential + Digital Marketing -
Ercan Kocagöz
Senior Project Manager, -
Wendy Kupsis-Robino
Senior Vice President, Marketing Events and Global Publicity, -
Marci Lane
Senior Director of Marketing, -
Julie Levinthal
SVP, Group Account Director, -
Sylvia Lopez-Navarro
National Manager, Brand Experience, Corporate Events and Shows, -
Sammy Lopez
Co-Founder, -
Laura Lovas
VP, Strategic Partnerships and Events, -
Shalina Mansharamani
Vice President, Brand Growth & Innovation, -
Erin McElroy
Founder & CEO, Adhesion, Former Head of Innovation, -
Melissa Meloro
VP, Strategy, -
Scott Miles
Principal, -
Matt Molino
CSO, -
Jef Moore
Group Creative Director, -
Huong Nguyen
CEO, -
Anne Nosko
VP, -
Eileen Page
SVP, Digital Solutions and Technology, -
Karlene Palmer
Senior Experiential Manager, -
Jesse Patch
Director of Production, -
Stefanie Pearce
Director, Experiential Marketing,Qualcomm Technologies, Inc. -
Dan Preiss
Vice President, Experiential Marketing, -
Jeff Quezada
Senior Vice President, Global Arts & Culture Sponsorships & Experiential, -
Kati Quigley
VP, Product Marketing, -
Trish Rexroth
Chief Creative Officer, -
NiRey Reynolds
Global Director Creative Excellence,Momentum Worldwide -
Melanie Rich
Business Development Specialist, -
Kendall Rowsey
Account Director, -
Chuck Santoro
Founder, Chief Creative, -
Alessandra Sapiz
Senior Vice President of Corporate Marketing, -
Mark Scattolon
VP Strategy & Creative, -
Victoria Schmidt
Manager, Brand Partnerships & Experiences, -
Ron Schneider
CEO & Founder, -
Gina Shalavi
Head of Global Top Creator Programs & Events, -
Mark Shearon
Founder, Managing Partner, -
Josh Shepherd
Head of Event Technology and Innovation, -
Matt Sincaglia
VP, Strategy & Analytics -
BJ Singh
President, North America, -
Tom Slater
Executive Creative Director, -
Amy Sondrup
President, -
Angelina Spaniolo
Group Creative Director, -
LP Steele
President, -
Olivia Strothers
Manager, Partnership Marketing & Events, -
Marty Tennant
Experiential Development Manager, -
Mark Testa
Founder, Creative Director, -
Danielle Thompson
Sr. Manager-Events, -
Katherine Tooley
VP of Global Events and Experiential Marketing, -
Briana Velinski
Account Executive, -
Abby Walter
Creative Director, -
Duncan Wardle
Innovation and Creativity Futurist and Former Head of Innovation and Creativity, -
Robynne Weaver
VP, New Business – Events, -
Andrea Wilkerson
VP, Analytics & Insights, Global Skin & Personal Care, -
Jon Wolff
Global Events Manager, -
Amanda Wood
Director Event Solutions Strategy, -
Robert Zaring
VP of Marketing,
Agenda
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11:45 am - 1:00 pm
AGENCY LEADERS LUNCHEON
In this EMS exclusive spin-off of Event Marketer’s popular Agency Forum, join a small group of fellow event agency executives for lunch, connection and conversation with others in charge of leading their agency business forward. This free event is open to event agency executives director level and above, and will feature conversation starters, a short presentation on industry trends and invaluable time spent with industry peers.
This event has reached capacity.
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1:00 pm - 4:00 pm
MASTER CLASS: TRADE SHOW EXHIBITS X EXPERIENTIAL = THE FUTURE
Trade show strategies, exhibit portfolios, on-the-floor booth experiences—they’re all changing. In this half-day workshop designed for corporate trade show exhibitors and their teams, you will join a room full of industry peers as we dive deep into exhibit strategy and activation, and how experiential marketing tactics and strategies are increasing the performance of trade show investments. This highly engaging half-day workshop is led by industry experts—and driven by peer-to-peer conversations. The curriculum features:
- Insights from Lenovo Global Events Manager Jon Wolff on how to ‘Unleash the Power of Experiential Exhibits for Impactful Brand Storytelling.’ With insights on how exhibits are evolving, and why they should, this opening session will provide you with a practical guide and tips for making abstract brand stories stand out through innovative, interactive displays.
- Candid panel perspectives from leading trade show executives from Delta Faucet and Philips, moderated by Access TCA, on the top experiential trends and tactics that will level up booth performance. The panel will cover best practices, tips for creating memorable and engaging experiences, thoughts on neuro-inclusivity, measuring ROI and more.
- A guided peer-to-peer idea exchange covering the industry’s hottest topics and pain-points, from crafting a booth strategy that generates ROI to sustainability and exhibit waste reduction.
- Plus, insights on pre-, during and post-show strategies to boost the value of your exhibit, new ways to track booth and portfolio success with modern measurement practices, engagement trends and ideas that will amp up foot traffic and throughput, and more!
Ask the tough questions that are keeping you up at night. Hear how industry leaders and peers are navigating similar issues. Leave with ideas, solutions and a new “brain trust” of trade show marketers you can call on in your career.
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Jon Wolff
Global Events Manager,Lenovo -
Amy Sondrup
President,Access TCA -
Aaron Conk
Sr. Merchandising & Trade Show Manager,Delta Faucet -
Kate Alter
Tradeshow & Events Manager,Philips -
Sarah Jensen
Sr. Events Manager,Toshiba
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1:00 pm - 2:30 pm
MASTER CLASS: REAL-TIME ANALYTICS FOR EVENTS AND EXPERIENCES
Credible performance and impact data is crucial to our industry, helping event marketers protect and grow their budgets, and drive continuous improvement event to event. Join leaders from the Experiential Marketing Measurement Coalition (EMMC), as they explore data-informed decision making that better tracks events in real time to predict post-event outcomes and evaluate impact on social value goals. This hands-on experience will include practice working with stakeholders to establish objectives with KPIs and metrics, creating measurement plans, and designing informative and actionable post-event reports.
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John Capano
Managing Director,Ev&Ex Agency -
Matt Sincaglia
VP, Strategy & AnalyticsRedPeg
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1:00 pm - 4:30 pm
EXECUTIVE FORUM: AN EXCLUSIVE WORKSHOP FOR BRAND-SIDE MARKETERS
The EMS Executive Forum pre-conference, hosted by InVision Communications, exclusively for client-side marketers, will bring together the industry’s most innovative brand marketers in a highly interactive format designed for peer connections and learning. In this informative and thought-provoking session, we’ll explore the challenge and opportunity of appealing to diverse audiences spanning the five generations now in the workplace—a phenomenon unprecedented in modern history. Rapid technological, social, and cultural changes have blurred generational lines, challenging traditional generational paradigms. We’ll explore how you can create personalized and differentiated brand experiences that consider several “universal” experiential factors that cut across generational divides.
Join marketers who have already signed up, from such brands as Citi, Dell Technologies, Autodesk, ABC Entertainment, Atlassian, GoodRx, Booz Allen Hamiton, IBM, Bloomberg, and counting!
- Connect with peers in the only EMS session exclusively for brand-side marketers
- Dive into panel conversations, speaker insights, and interactive moments
- Gain insights into collaborating with and managing a workforce spanning five generations
- Learn how to optimize the experience you offer based on shared human factors (e.g., technology adoption, brand affinity) and new engagement solutions—rather than relying on generational labels
- Craft personalized brand experiences that resonate with diverse audiences, emphasizing connection and purpose over generational siloes.
*Registration required: $99 with your EMS registration; $899 without. Learn more.
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2:45 pm - 4:15 pm
MASTER CLASS: MEASURING DEI IN EVENTS AND EXPERIENCES
Diversity, Equity and Inclusion (DEI) has become critical to the success of forward-leaning brands and organizations. But applying these principles and practices within the event marketing function is often overlooked. Learn how data and measurement are driving decision-making and the evaluation of DEI impact. Hear new methodology from the Experiential Marketing Measurement Coalition, highlighting how to work with stakeholders to establish clear and measurable DEI objectives, create a plan to capture credible event data and design actionable post-event reports that inform future improvements. Discuss key challenges and strategies as a group.
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John Capano
Managing Director,Ev&Ex Agency -
Matt Sincaglia
VP, Strategy & AnalyticsRedPeg
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2:45 pm - 4:15 pm
WORKSHOP: THE 2024 CREATIVE BRIEF CHALLENGE
Join your fellow event marketers and a roster of industry experts for a highly interactive, fun and fast-paced creativity “charette” where you will be given a series of mock briefs and tasked with coming up with winning event concepts and strategies. You’ll work in pairs or small groups to find the right approach and strategy based on a set of specific marketing and sales goals, and then you will present your solutions to the room and industry experts there to help and provide real-time feedback. Discuss the merits and downsides of different types of creative concepts and ideas in an open and collaborative context. Fill your notebook with smart ideas that you can use for your events. Have fun thinking way, way outside the box (they’re mock creative briefs after all). And walk away with your creative juices flowing and your strategic mindset ready and revved up for the days ahead. All attendees will receive a Charette Recap that captures the best ideas and takeaways from the workshop.
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Jessica Heasley
Editor & Publisher,Event Marketer -
Rachel Boucher
Head of Content,Event Marketer
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4:30 pm - 6:00 pm
OPENING RECEPTION
The Hall of Ideas will be the place to be as new and old industry friends come together to say hello, hug it out and raise a glass. See what the industry’s cooking up this year. Participate in fun networking activities and challenges. Give our official EMS rescue pups some chin scratches. Enjoy snacks and drinks, and stick around for a few special surprises. Welcome to EMS… where Events are Everything!
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4:30 pm - 6:00 pm
GET SPOTTED! SUSTAINABILITY CHALLENGE
At every lunch and happy hour in the Hall of Ideas, our top-secret sustainability patrol will be working the show floor looking for examples of great sustainability practices in action—and then dropping cool prizes on the spot. Filling your own reusable water bottle at the water cooler? Winner! Going vegetarian or vegan in your lunch choices? Winner! Recycling paper, cans or plastic? Winner!
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4:30 pm - 6:00 pm
VINTAGE CONCERT T-SHIRT NIGHT
Got a circa 1987 Duran Duran t-shirt buried in your closet? Or maybe a bedazzled Eras Tour top you’ve been dying to wear… again? We’re celebrating the first night of EMS with a call to wear your favorite vintage (or new!) concert t-shirt. It’s the ultimate conversation starter. And we’ll be awarding the best vintage T and overall “look” with a fabulous EMS prize package.
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4:30 pm - 6:00 pm
THE GREAT EMS PICKLEBALL TOURNAMENT… BEGINS
That’s right. The game of champions is coming to EMS and we’re taking all comers for a bracketed tournament for the ages. Open to anyone, grab a paddle and hop on the court for some fun and—if you have what it takes—ultimate bragging rights. Watch for more details on tournament rules and sweet, sweet costume challenges that will make Bjorn Borg and John McEnroe look like amateurs.
Court flooring provided by Brumark.
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6:30 pm - 9:00 pm
EX AWARDS GALA AND HALL OF FAME INDUCTION
Some call it the Oscars of events. Others, the Golden Globes of experiential. We call it the party of the year that you don’t have to plan. The most prestigious recognition program for the experiential marketing industry is… on! Dig out your favorite music festival chic because this year, we’re turning the Ex Awards into… “Ex-a-palooza.” Raise a glass and celebrate the year’s most award-winning people and programs across 26 unique categories. And see who gets inducted into the Experiential Marketing Hall of Fame in year two. Price: $385 per ticket; $3,850 for a table of 10. *Registration required.
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6:45 am - 7:30 am
5K FUN RUN
For 22 years, EMS attendees have been rising with the sun and meeting for morning runs. Be a part
of the tradition and start your day getting to know some fellow fitness enthusiasts. Our guided 5K run and sightseeing tour departs from the lobby and takes you down the Vegas strip and back. You never know what you’ll see when the sun comes up in Sin City! -
7:30 am - 8:00 am
GUIDED MEDITATION
Embrace the flow state and join us for a 30-minute guided meditation session. Start your day with deep, cleansing breaths. Focus your energy on the day ahead. Open up your mind to welcome in the next big idea. Come dressed for the day—a no-sweat experience!
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8:00 am - 8:45 am
MORNING WARM UP: BREAKFAST, MUSIC AND TRIVIA
Grab a seat with a new industry friend and prepare to get inspired as we kick off the first full day at EMS 2024 with a hearty breakfast, a live DJ and some fun trivia challenges designed to get the brain synapses firing.
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8:45 am - 9:45 am
KEYNOTE: PUTTING THE EXPERIENCE IN EXPERIENTIAL
Join Alyson Griffin, Head of Marketing for State Farm, as she dispels common misconceptions and shares best practices for experiential marketing. She'll dive into her top tips for connecting with future generations of consumers as well as flipping the script on the marketing mainstay to leave you with an arsenal of new tools.
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Alyson Griffin
Head of Marketing,State Farm
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9:45 am - 10:45 am
COFFEE BREAK IN THE HALL OF IDEAS
Head to the Hall of Ideas for some networking and idea gathering over a cup of coffee or tea. Catch a 10-minute sneak preview of new cutting-edge products and services in the Clubhouse. Explore the latest and greatest event partners and solutions. And don’t forget to swing by the EMS puppy park to say “good boy!” to some local area rescues.
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10:05 am - 10:25 am
EXPERT STUDIO: DESIGNING TO CONNECT - CULTURAL ACTIVATIONS
Stop by our "Expert Studio" in the Event Marketer Clubhouse and sit in on a series of fast-paced presentations on the latest event tools and technologies. See something you like and want to learn more about it? Chat up our sponsors and exhibitors live, or use your EMS event app to set up a meeting.
DESIGNING TO CONNECT: CULTURAL ACTIVATIONS
Join this dynamic session focused on implementing a human-centric design methodology to bridge affinity and multi-generational workforce gaps, and learn how to optimize organizational engagement. Immerse in proven strategies and design disciplines to activate culture, foster organizational affinity and boost cohesion across increasingly disconnected work audiences. Leave the session equipped with turning emotional loyalty into an actionable design item, bridging the affinity gap via your event design and activating culture versus activating brand.-
Amanda Wood
Director Event Solutions Strategy,Creative Group -
Briana Velinski
Account Executive,Creative Group
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10:15 am - 10:45 am
GET SPOTTED! SUSTAINABILITY CHALLENGE
At every lunch and happy hour in the Hall of Ideas, our top-secret sustainability patrol will be working the show floor looking for examples of great sustainability practices in action—and then dropping cool prizes on the spot. Filling your own reusable water bottle at the water cooler? Winner! Going vegetarian or vegan in your lunch choices? Winner! Recycling paper, cans or plastic? Winner!
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10:35 am - 10:45 am
EXPERT STUDIO: MEASURING EVENT IMPACT USING AI
Stop by our "Expert Studio" in the Event Marketer Clubhouse and sit in on a series of fast-paced presentations on the latest event tools and technologies. See something you like and want to learn more about it? Chat up our sponsors and exhibitors live, or use your EMS event app to set up a meeting.
MEASURING EVENT IMPACT USING AI
KNW helps optimize the return of events by measuring audience Socio-demographics, sentiment & engagement, flow analytics - wait times, queue lengths and capacity monitoring. Zuddl provides a modern alternative to industry leading event planning platforms. By incorporating KNW, Zuddl now enables facial recognition check-ins and continuous event ROI optimization.-
BJ Singh
President, North America,Knw. Zuddl
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10:45 am - 11:15 am
DIGITAL + IRL: INSIDE CAPTAIN MORGAN’S SUPER BOWL TREASURE HUNT
Huddle up and get a behind-the-scenes look at Captain Morgan’s multi-year campaign that featured an interactive treasure hunt in partnership with the NFL. Through national and local activations, from the Captain’s Section at the biggest NFL games, to hidden varsity jackets in retail stores, the campaign engaged fans from the NFL season kickoff all the way to the 2024 Super Bowl. Learn how the brand and its strategic partners brought the concept to consumers through multiple touchpoints, channels and cultural moments with experiential at the heart of the overall marketing strategy.
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Anne Nosko
VP,Captain Morgan -
Karissa Downer
Senior Brand Manager,Captain Morgan -
Matt Molino
CSO,NVE Experience Agency
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10:45 am - 11:30 am
LESSONS FROM TECH: DESIGNING FLAGSHIP EVENTS FOR FAST-PACED INDUSTRIES
The tech conference world is competitive and the audiences, savvy. In this lively panel, we’ll unravel the key principles for creating an engaging and innovative event experience for both participants and stakeholders alike. Learn about the fusion of innovation and audience engagement as well as the pivotal role of “dynamic design” in leaving lasting impressions through an inside look at successful case studies and candid commentary.
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Dan Preiss
Vice President, Experiential Marketing,Dell Technologies -
Debbie Brewer
VP, Strategic Events,ServiceNow -
Karin Flores
VP, Customer Marketing, Strategic Events, Customer Experience Center and Programs,Okta -
Kate Crotty
VP of Client Services,InVision Communications
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10:45 am - 11:15 am
NEXT-LEVEL EVENT MARKETING: INTEGRATING AI SOLUTIONS ACROSS ALL PHASED OF THE EVENT CYCLE
Delve into the practical applications of AI that are reshaping the way we engage attendees, deliver personalized experiences and optimize planning processes. Learn how to utilize the transformative power of AI-enhanced tech solutions to streamline and enhance the efficiency and creativity of event marketing. Hear how to implements AI-driven solutions to create experiences that resonate with each attendee on a deeper level. From curating event content, to optimizing the attendee experience, discover how AI can be used to element the entire planning process, and how data-driven insights from AI analytics lead to better-informed decisions, improved content curation, and ultimately, a higher return on investment. Leave this session with a comprehensive roadmap for event marketers to integrate AI technology into their workflows.
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Huong Nguyen
CEO,Shiloh Events
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10:45 am - 11:15 am
LEANING INTO COMMUNITY ENGAGEMENT AS A GROWTH STRATEGY
Community building is more important than ever for annual events to thrive today, and web-based design platform Figma has found success in letting its “fan base” take the reins of its five-year-old user conference, Config. What began as a gathering of a few hundred enthusiasts is now a 8,500-person experience with nearly 200,000 virtual participants worldwide. Hear how the team balances its growth strategy with maintaining community connection pre-, during- and post-event, and how its most passionate users stayed a part of its rise every step of the way.
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Azra Daniels
Director, Global Events,Figma -
Melissa Meloro
VP, Strategy,Sparks
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11:25 am - 12:35 pm
ASK ME ANYTHING: FEATURING FORMER DISNEY IMAGINEER, DUNCAN WARDLE
Creative thinkers, assemble! Join Experiential Marketing Summit keynoter Duncan Wardle in an unscripted, ask-me-anything-style session covering team-building and talent development, creative inspiration and innovation. Bring your burning questions—nothing is off the table.
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Duncan Wardle
Innovation and Creativity Futurist and Former Head of Innovation and Creativity,Disney
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11:25 am - 11:55 am
HOW YOUTUBE LEVERAGED ITS TRENDS TO REIMAGINE THE EVENT MODEL
Creating content can be isolating for creators, so YouTube gave its creators a chance to meet, connect and celebrate—IRL. Go inside the brand’s global Creator Meetups at Pier 57 in NYC, where YouTube turned its 2023 top trends into an immersive experience, including: a secret lounge, an arcade full of retro games, a prize wall, a “Skibidi Toilet” flash mob complete with actors dressed up as toilets performing a custom dance routine, and more. This session will share some of the strategies used to scale local, community-level events into a global portfolio, and will offer a sneak peek into this year's biggest trending moments.
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Gina Shalavi
Head of Global Top Creator Programs & Events,YouTube -
Abby Walter
Creative Director,ADVOC8
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11:25 am - 11:55 am
STRATEGIES TO SCALE YOUR MARKETING IMPACT: ENABLING CREATORS FOR EXPONENTIAL REACH
We are in a creator economy, where both professional media and talented individuals share event experiences with brand fans and followers all over the world. From broadcast studios to mobile podcasting, how to curate and distribute content should be a large part of every event strategy. Join this session to get actionable strategies from experiential professionals who understand the power of content to maximize the impact of your events. Explore the intersection of curated and candid content creation. Find inspiration in culture-shaping spaces, such as broadcast sets, mobile studios and other branded environments for content creation and delivery. Learn about the “creator economy” and how to empower content creators relevant to your brand.
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Brittany Hogan
Marketing Manager,Pinnacle -
Adam Carnes
Creative Director,Pinnacle -
Noubar Stone
Studio Producer, Creative Director, Senior Director,ESPN
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11:25 am - 11:55 am
THE CLUBHOUSE: ASK ME ANYTHING—SUSTAINABILITY
Gather around for an expert moderated “ask-me-anything” session digging into the timely topic of event sustainability. Ask the hard questions. Get the lowdown on the latest best practices. Present your challenges and concerns and get real-time feedback in a group think format.
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Corey Clark
Senior Sustainability Consultant,Honeycomb Strategies
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11:25 am - 11:55 am
T-MOBILE PRESENTS THE DO’S AND DON’TS OF IMPACTFUL EMPLOYEE INCENTIVE EVENTS
From the right place to the right message to the right agenda, the latest incentive events for employees need to recognize, reward, connect—all under the umbrella of the brand. Hear an exclusive case study on T-Mobile’s most important incentive event, based around a highly-curated, five-day Maui adventure. This session will highlight the key tips, lessons and best practices in action, from surprise and delight moments and individual recognition ceremonies, to sustainability efforts and giving back to the community. Walk away ready to kick your own incentive events up a few notches.
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Danielle Thompson
Sr. Manager-Events,T-Mobile -
Chuck Santoro
Founder, Chief Creative,Proscenium
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12:05 pm - 12:35 pm
SMART STRATEGIES FOR SPONSORED EXPERIENCES: BALANCING CUSTOMIZATION AND PROFIT
Every year, the demand for impactful custom sponsored experiences reaches new heights. But highly creative, customized experiences often come with bigger price tags. Step inside INBOUND23 with HubSpot to see how the company delivered immersive, sponsored activations with companies such as Chase Ink and Wistia that were both custom and cost-conscious. Join us to learn how you, too, can achieve the perfect synergy between customization and margin growth.
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Katherine Tooley
VP of Global Events and Experiential Marketing,HubSpot -
Angelina Spaniolo
Group Creative Director,Agency EA
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12:05 pm - 12:35 pm
THE BEST IDEAS FROM THE 2024 EX AWARDS
If you missed all the exciting wins at the Ex Awards Gala, you’re in for a treat. Listen in as a group of our 2024 Ex Awards judges help us break down the results. We’ll discuss the campaigns that made the biggest impressions from this year’s program, the most steal-worthy ideas, and clues to what might be coming next in the wild world of 2024 events.
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Stefanie Pearce
Director, Experiential Marketing,Qualcomm Technologies, Inc. -
Charles Hunter
Director of Experiential Marketing,Nutrabolt -
Rachel Boucher
Head of Content,Event Marketer
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12:05 pm - 12:35 pm
HOW L’ORÉAL ADAPTS TO SHIFTING EVENT BUDGETS—AND HOW YOU CAN, TOO
In this ultimate crash course for event marketers on adapting to today’s economic climate, learn how agencies and brands are working together to solve for the effects of shifting budgets and fluctuating production costs. Hear insights, perspectives and pain points each side faces, learn how to collaborate better to create successful programs despite financial pressures, and dig into real-world scenarios of L’Oréal brand programs that were creative and impactful, but also cost-efficient and resource-savvy.
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Ashley Henry
Former Senior Manager of Omni Experience & Events,L'Oréal -
Jesse Patch
Director of Production,The Experiential Group
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12:40 pm - 2:00 pm
NETWORKING LUNCH IN THE HALL OF IDEAS
Grab lunch with a new friend or colleague and take part in one of several fun networking activities designed to get you connected and inspired. Stop in for a casual lunch-and-learn in The Clubhouse. Explore the latest products, partners and solutions at your own pace. Bon appétit!
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12:45 pm - 1:45 pm
DESIGN LAB: A LUNCH & LEARN FOCUSED ON CREATIVITY AND INNOVATION
Event industry creatives and producers—this one’s for you. You’re working faster, harder and under more compressed timelines and operational challenges than ever before. It’s time to take a breath and get re-inspired. Grab lunch and have a seat at the Design Lab for a highly interactive panel discussion where you will hear and share ideas, and brainstorm solutions to common pain points. Discover new ways to spark innovative and strategic thinking in an era of uncertainty. Learn how to transform limitations into opportunities for fresh thinking and ideas. Listen in as peers and creative leaders discuss the state of the industry.
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John Serpe
Director, Event Experiences,Splunk -
Justine Greenwald
Chief Creative Officer,Mosaic North America -
Sarah Handlos
Creative Director,Q2
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12:05 pm - 12:35 pm
HOW CROWDSTRIKE FAL.CON IS REDEFINING MINDFUL EXPERIENTIAL DESIGN
Dive into the transformative world of experiential event strategies that redefines the conference landscape. Discover actionable insights and methodical hands-on takeaways VDA and CrowdStrike implemented at Fal.Con 2023, focusing on creating a futuristic cybersecurity conference vibe within a traditional conference setting to drive innovative engagement. Gain strategic insights on effective space planning, audience engagement and budgetary vs. engagement decision-making processes that contributed to the success of this event. Walk away with a fresh perspective on design, marketing and execution.
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David Breen
Principal Designer/Founder,VDA -
Pam Corcoran
Sr. Director, Global Events,CrowdStrike -
Melanie Rich
Business Development Specialist,VDA
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12:40 pm - 2:00 pm
CANDID. COMMUNITY. CONVERSATIONS.
Grab lunch and join one of our spirited peer-to-peer discussion groups focusing on the unique challenges that matter to you most. Find others who speak your event language. Join one conversation and go deep. Or, if you’re a multi-tasker, hop up and join a new one. This is your chance to share the tough questions that are keeping you up at night, and hear how your peers are navigating similar issues. Communities represented will include: EMS First-Timers, Trade Show Pros, The Creatives, B-to-B Mavens, Sponsorship All-Stars, Tech/Digital Experts, Event Strategists and Logistics & Ops Leaders.
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12:40 pm - 2:00 pm
THE GREAT EMS PICKLEBALL TOURNAMENT
That’s right. The game of champions is coming to EMS and we’re taking all comers for a bracketed tournament for the ages. Open to anyone, grab a paddle and hop on the court for some fun and—if you have what it takes—ultimate bragging rights. Watch for more details on tournament rules and sweet, sweet costume challenges that will make Bjorn Borg and John McEnroe look like amateurs.
Court flooring provided by Brumark.
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12:05 pm - 12:35 pm
THE CLUBHOUSE: ASK-ME-ANYTHING - TALENT TALK WITH INSIGHTS ON RECRUITMENT, RETENTION AND CAREER ADVANCEMENT
Step into the spotlight of the Event Marketer Talent Conversation! In this "ask-me-anything" style session, we will unpack all things talent. Whether you're seeking innovative methods to attract and retain top talent to build high-performing teams or you’re eager to explore avenues to advance your own career, this discussion is for you. Ask your questions and get best practices and solutions to take your talent strategy to the next level.
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Andrea Christopherson
VP,SearchWide Global
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1:00 pm - 1:40 pm
EXPERT STUDIO SPEED BRIEFINGS
Stop by our "Expert Studio" and sit in on a series of fast-paced 10-minute presentations on the latest event tools and technologies. See something you like and want to learn more about it? Chat up our sponsors and exhibitors live, or use your EMS event app to set up a meeting.
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12:40 pm - 2:00 pm
GET SPOTTED! SUSTAINABILITY CHALLENGE
At every lunch and happy hour in the Hall of Ideas, our top-secret sustainability patrol will be working the show floor looking for examples of great sustainability practices in action—and then dropping cool prizes on the spot. Filling your own reusable water bottle at the water cooler? Winner! Going vegetarian or vegan in your lunch choices? Winner! Recycling paper, cans or plastic? Winner!
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2:00 pm - 2:45 pm
FIRESIDE CHAT WITH CITI AND SUBARU: GETTING THE MOST OUT OF YOUR SPONSORSHIP DEALS
Settle in for a fireside chat with brand executives on how to create robust, experience-driven sponsorships. We’ll explore how to identify events or new spaces to align with, present best practices for new deals, talk what’s changed in sponsorship in the past few years, and, most importantly, discuss how brands should remain authentic to the mission while making new and exciting connections.
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Jeff Quezada
Senior Vice President, Global Arts & Culture Sponsorships & Experiential,Citi -
Matt Barber
Brand Partnerships & Experiential Marketing Manager,Subaru of America -
Rachel Boucher
Head of Content,Event Marketer
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2:00 pm - 3:10 pm
MASTER CLASS: THE MASTERY AND MAGIC OF AI
We’re breaking down one of the year’s hottest topics, demystifying how to make magic with AI. Deep tech requires deep trust, and not all AI is the same. Learn about the specific AI challenges facing the business leaders that you’re marketing to and how to leverage AI in a positive way that speaks to their experiences, engages better, drives growth and enhances marketing tactics and event experiences. You’ll hear about and discuss the enormous shift to the world of creatives and how to embrace and differentiate. If you want to become better versed in the AI universe, the fundamentals, the pitfalls to avoid, and how to put your marketing strategies into overdrive with AI, this exclusive deep dive is for you. Bring your toughest questions and pain points.
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Erin McElroy
Founder & CEO, Adhesion, Former Head of Innovation,IBM Global Events
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2:00 pm - 2:30 pm
TRANSFORMING EXPERIENTIAL MARKETING: FROM OPINION-DRIVEN TO DATA-DRIVEN EXPERIENCES
THESE GUYS Experiential Lab will offer an exclusive insight into the new xKPI ecosystem. Various client case studies, including Volkswagen, will be used to highlight how event data can be turned into meaningful insights.
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Ron Schneider
CEO & Founder,THESEGUYS -
Ercan Kocagöz
Senior Project Manager,THESE GUYS
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2:00 pm - 2:30 pm
HOW COMMUNITY DRIVEN EXPERIENCES CAN BUILD LONG-TERM BRAND LOYALTY
CCM Hockey has a rich history of equipping the best hockey players in the world. But rather than think globally with its experiential efforts, the brand is leaning on hyper-local experiences that have resulted in supercharged ROI. In this session, you’ll learn how to create a program designed to scale up or down, and how private homes can play a role. Walk away with insights on community connections, immersive storytelling, diverse perspectives, and personalized touches that only “local” can deliver.
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Robert Zaring
VP of Marketing,CCM Hockey -
Jef Moore
Group Creative Director,Mosaic North America
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2:00 pm - 3:10 pm
ELEVATING THE ATTENDEE JOURNEY: THE POWER OF EXPERIENTIAL CONTENT
Unlock the power of experiential content to revolutionize event marketing strategies. Team Shiloh will present and facilitate a workshop and group discussions into how event marketers can craft immersive, personalized content that not only captivates attendees but also guides them seamlessly from engagement to conversion. This session will dive into strategies on how brands tailor their program agenda with a variety of content formats to create meaningful connections, engage with audiences, retain their attention and drive leads in an ever-changing marketplace.
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Huong Nguyen
CEO,Shiloh Events
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2:00 pm - 3:10 pm
TRADE SHOW EXHIBIT MASTER CLASS: HOW TO CREATE CONTENT-CENTRIC TRADE SHOW EXPERIENCES
Trade show and event teams are doing what nobody would have dared 10 years ago—pulling products OUT of their booths and replacing that clutter with… content. Learn how Fortune 1000 brands are driving increased product sales with decreased products in booths. See how, why and when content strategies need to be developed. Hear real examples of companies that have deployed and then reaped the reward of new content strategies across their trade show portfolios. And get a checklist you can follow to begin to transition your own booth experiences from product-focused to story-centric.
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Stacey Gromlich
Senior Director-Audience Engagement and Global Events-Digital Industries Software,Siemens -
Adam Charles
Chief Growth Officer,Sparks
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2:40 pm - 3:10 pm
CONNECTED EXPERIENCES: BRIDGING THE GAP BETWEEN PHYSICAL AND DIGITAL IN BRAND STORYTELLING
Join this session to explore the evolving landscape of brand experiences through the lens of technology and digital integration, and hear examples of best-in-class work brand stories. Discover how to seamlessly blend physical and digital experiences, leverage AI to shift experiences from passive to active participation, and utilize digital platforms for deeper insights into ROI metrics and measurements. Hear a forward-looking perspective on the trends that are shaping the future of experiential marketing. This is an essential discussion for those looking to stay ahead in creating compelling and measurable brand engagements.
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Mark Scattolon
VP Strategy & Creative,Astound Group -
Ben Hermsen
Sr. Director of Digital Engagement,Astound Group
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2:40 pm - 3:10 pm
AN EXPERIENTIAL ROADMAP FOR STRATEGIC MOBILE TOURS
From discerning sponsorship budgets, to securing licenses to sell products in different states, to finding events that hit all the objectives and that work within tour dates, building a strategic mobile tour is a puzzle. In this session, explore the ins and outs of successful tours today through Instax, which aligned with festivals, block parties, and surf competitions to target Gen Z and Millennial consumers. Hear how the team navigated budget and logistics challenges, and the top takeaways and best practices it gleaned across 20 stops and 142,000 visitors.
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Marci Lane
Senior Director of Marketing,Fujifilm North America -
Kendall Rowsey
Account Director,Factory 360
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3:15 pm - 3:45 pm
COFFEE BREAK IN THE HALL OF IDEAS
Head to the Hall of Ideas for some networking and idea gathering over a cup of coffee or tea. Catch a 10-minute sneak preview of new cutting-edge products and services in the Clubhouse. Explore the latest and greatest event partners and solutions. And don’t forget to swing by the EMS puppy park to say “good boy!” to some local area rescues.
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3:20 pm - 3:30 pm
EXPERT STUDIO: ECO-INNOVATION – 10 TIPS IN 10 MINUTES FOR SUSTAINABLE CORPORATE EVENTS
Stop by our "Expert Studio" in the Event Marketer Clubhouse and sit in on a series of fast-paced presentations on the latest event tools and technologies. See something you like and want to learn more about it? Chat up our sponsors and exhibitors live, or use your EMS event app to set up a meeting.
ECO-INNOVATION – 10 TIPS IN 10 MINUTES FOR SUSTAINABLE CORPORATE EVENTS
Join this rapid-fire session with ten transformative tips to infuse sustainability into corporate events in ten minutes. Learn how digital innovations, local engagements and eco-conscious choices can revolutionize event planning for a sustainable, engaging corporate future.-
Agnés Canonica
VP of Industry Relations,MCI
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3:30 pm - 3:45 pm
DATA-BASED SUCCESS: UNVEILING VOLKSWAGEN ID.7’S GLOBAL LAUNCH
Discover the strategy that took the Volkswagen ID. 7's launch into a new dimension, securing a historic 2.5 billion contacts. This session will unveil how a consistently data-driven approach, paired with a captivating brand experience, formed the cornerstone of the campaign. Join us as we delve into the insights, the concepts, and the measurement tools that were instrumental in crafting this achievement.
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Ron Schneider
CEO & Founder,THESEGUYS -
Ercan Kocagöz
Senior Project Manager,THESE GUYS
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3:45 pm - 4:15 pm
FIRESIDE CHAT: HOW TO TAKE A ‘BOLD’ STANCE ON SUSTAINABILITY IN EVENTS
De Beers is known around the world for its diamond jewelry. But after a year spent curating award-winning events and brand experiences in Las Vegas and Hong Kong, its event organization is gaining recognition for a bold and brave stance on sustainability. Listen in on a discussion about a vision for a sustainable future, challenges and opportunities, and gain tips on internal stakeholder engagement, experience design, material use and carbon measurement.
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Maria Olivas de Crombag
VP, Trade Engagement and Brand Experience,De Beers Group -
Paul Godwin
Managing Director,2Heads
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3:45 pm - 4:15 pm
THE 2024 EXPERIENTIAL DEBATE
As 2024 kicks off, a year where friendly (and not-so-friendly) debates are poised to take over media headlines, take in a variety of quickfire points of view on the hottest topics to dominate experiential marketing this year. From the role of emerging technologies such as AI and the impact of sustainable practices in events, to capturing data and how it plays a part in personalized experiences, our experts will each respond through a unique POV in favor or opposed to each topic for a lively and engaging debate.
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Tom Slater
Executive Creative Director,Impact XM -
Kaitland Hunter
Creative Director,Impact XM -
Robynne Weaver
VP, New Business – Events,Impact XM
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3:45 pm - 4:15 pm
EVENT MARKETER GROUP THERAPY
What’s keeping you up at night? Grab a chair (and a Kleenex, if needed—no judgment) for a peer-to-peer idea exchange where you help us help you. Throw your toughest challenges on the board. Hear how other event pros are navigating the same issues. Walk away with fresh ideas and solutions.
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Jessica Heasley
Editor & Publisher,Event Marketer
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3:45 pm - 4:15 pm
THE NEW MATH: REDEFINING EXPERIENTIAL ROI
With the rise of "funflation" and a surge in experiential activations, coupled with media entities intensifying their focus on immersive experiences, it's imperative to explore new perspectives on Return on Investment (ROI) in this evolving industry. This session will unravel the intricacies of measuring success beyond traditional metrics and discuss innovative approaches to evaluating the impact of experiential campaigns. Discover strategies to navigate the challenges posed by increased activations and learn how to leverage these trends to your advantage. It's time to redefine ROI in experiential marketing and embrace a new era of measurable and meaningful results. Don't miss out on this session that promises to reshape your approach to experiential ROI.
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Michael Barclay
Executive VP, Experiential,Essence Ventures
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4:20 pm - 5:00 pm
KEYNOTE: EMBEDDING A CULTURE OF INNOVATION AND CREATIVITY INTO YOUR TEAM’S DNA
In this decade marked by total disruption and the rise of AI, companies that leverage our most innate human traits—creativity, intuition, curiosity, and, most importantly, imagination—will win big. In this interactive keynote, former Disney Imagineer, Duncan Wardle, will explore through real-life examples how organizations can better leverage their most important assets—people—to drive innovation. Learn about “creative behaviors” and innovation tools designed to leverage your teams’ minds, deliver revolutionary thinking, and drive substantial results in all areas of your marketing. Walk away with a toolkit that all of your people can subscribe to that makes creativity tangible, innovation easy, and the process, enjoyable.
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Duncan Wardle
Innovation and Creativity Futurist and Former Head of Innovation and Creativity,Disney
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5:00 pm - 6:45 pm
HAPPY HOUR: ‘SNEAKERHEADS UNITE’ NIGHT
It’s Thursday in Vegas and you know what that means—sneaker night! Buff up your best Jordans, shell toes and limited editions and then wear them proudly as we celebrate the best footwear worn by EMS attendees. Participate or just watch as we crown one lucky sneaker head a fabulous EMS prize package.
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5:00 pm - 6:45 pm
HAPPY HOUR
End the day in the Hall of Ideas at the official EMS Happy Hour. Need some dinner companions? We can hook you up. Want some sweet swag for your collection? We’ve got you. Hungry for some delicious small bites and a cocktail or mocktail with friends? You’ve come to the right place. It all happens at the EMS Happy Hour.
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5:00 pm - 6:45 pm
THE GREAT EMS PICKLEBALL TOURNAMENT… CONTINUES
That’s right. The game of champions is coming to EMS and we’re taking all comers for a bracketed tournament for the ages. Open to anyone, grab a paddle and hop on the court for some fun and—if you have what it takes—ultimate bragging rights. Watch for more details on tournament rules and sweet, sweet costume challenges that will make Bjorn Borg and John McEnroe look like amateurs.
Court flooring provided by Brumark.
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7:00 pm - 9:00 pm
NETWORKING DINNER BY THE POOL
It’s the EMS tradition that sells out every year: the annual networking dinner—this year, poolside, baby. Don’t miss your chance to eat, drink and make new industry friends against a beautiful Vegas sunset. Space is limited. Price: $150. Includes dinner, dessert, beer/wine and special surprises.
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6:00 pm - 9:00 pm
WOMEN IN EXPERIENTIAL AT THE SPHERE: AN UNFORGETTABLE EVENING OF CONNECTIONS
Ignite your senses and connect with fellow industry women at the always-fabulous EMS mixer exclusively for brand-side marketers—held this year at the most talked-about Las Vegas destination of the year, The Sphere. Join us for an extraordinary evening of fun, food and friendship. Dinner, cocktails, networking with leading female experiential marketers—capped off with an immersive show at The Sphere that brings “experiential” to a whole new level. Seats are limited— click here to request yours now!
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6:45 am - 7:30 am
5K FUN RUN
For 22 years, EMS attendees have been rising with the sun and meeting for morning runs. Be a part of the tradition and start your day getting to know some fellow fitness enthusiasts. Our guided 5K run and sightseeing tour departs from the lobby and takes you down the Vegas strip and back. You never know what you’ll see when the sun comes up in Sin City!
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7:30 am - 8:00 am
GUIDED MEDITATION
Embrace the flow state and join us for a 30-minute guided meditation session. Start your day with deep, cleansing breaths. Focus your energy on the day ahead. Open up your mind to welcome in the next big idea. Come dressed for the day—a no-sweat experience!
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8:00 am - 8:45 am
MORNING WARM UP: BREAKFAST, MUSIC AND TRIVIA
Grab a seat with a new industry friend and prepare to get inspired as we kick off the final day at EMS 2024 with a hearty breakfast, a live DJ and some fun trivia challenges designed to get the brain synapses firing.
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8:45 am - 10:15 am
KEYNOTE PANEL: HOW BRANDS ARE STRATEGIZING TO REACH GEN Z
It’s a day-three kickoff you won’t want to miss. Listen in as a power panel of brand-side executives explore the latest experiential tactics they’re deploying to reach and make authentic connections with Gen Z. Hear strategies to make an impact this year, how digital is playing a role among this social media-savvy demographic, the biggest opportunities for event marketers, and how their organizations are plotting a course forward. We’ll wrap up this candid conversation with a look at the top cultural and industry trends on the horizon.
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Alessandra Sapiz
Senior Vice President of Corporate Marketing,Cisco -
Wendy Kupsis-Robino
Senior Vice President, Marketing Events and Global Publicity,Warner Bros Pictures -
Jodi Arden
Vice President, Events & Activations,Peacock -
Juanita Chavarro Arias
Managing Editor,Event Marketer -
Jessica Carlson
Director, Experiential Marketing & Brand Partnerships,Shipt
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10:15 am - 10:45 am
COFFEE BREAK IN THE HALL OF IDEAS
Head to the Hall of Ideas for some networking and idea gathering over a cup of coffee or tea. Catch a 10-minute sneak preview of new cutting-edge products and services in the Clubhouse. Explore the latest and greatest event partners and solutions. And don’t forget to swing by the EMS puppy park to say “good boy!” to some local area rescues.
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10:15 am - 10:45 am
GET SPOTTED! SUSTAINABILITY CHALLENGE
At every lunch and happy hour in the Hall of Ideas, our top-secret sustainability patrol will be working the show floor looking for examples of great sustainability practices in action—and then dropping cool prizes on the spot. Filling your own reusable water bottle at the water cooler? Winner! Going vegetarian or vegan in your lunch choices? Winner! Recycling paper, cans or plastic? Winner!
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10:20 am - 10:30 am
EXPERT STUDIO: THREE WAYS TO MAKE AN IMPACT TRANSFORMING GENERAL SESSIONS
Stop by our "Expert Studio" in the Event Marketer Clubhouse and sit in on a series of fast-paced presentations on the latest event tools and technologies. See something you like and want to learn more about it? Chat up our sponsors and exhibitors live, or use your EMS event app to set up a meeting.
THREE WAYS TO MAKE AN IMPACT TRANSFORMING GENERAL SESSIONS
Discover three strategies for transforming general sessions for increased engagement and retention. Delve into the essentials of crafting a memorable attendee journey, the power of storytelling and the impact of tailored content, to create a-
Agnés Canonica
VP of Industry Relations,MCI
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10:35 am - 10:45 am
EXPERT STUDIO: MEASURING EVENT IMPACT USING AI
Stop by our "Expert Studio" in the Event Marketer Clubhouse and sit in on a series of fast-paced presentations on the latest event tools and technologies. See something you like and want to learn more about it? Chat up our sponsors and exhibitors live, or use your EMS event app to set up a meeting.
MEASURING EVENT IMPACT USING AI
KNW helps optimize the return of events by measuring audience Socio-demographics, sentiment & engagement, flow analytics - wait times, queue lengths and capacity monitoring. Zuddl provides a modern alternative to industry leading event planning platforms. By incorporating KNW, Zuddl now enables facial recognition check-ins and continuous event ROI optimization.
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BJ Singh
President, North America,Knw. Zuddl
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10:45 am - 11:15 am
PANEL: CMO PERSPECTIVES ON EXPERIENTIAL STRATEGY
Listen in as an industry-leading CMO and CBO offer a 360-degree look inside their marketing strategies—and how experiential is making an impact. Learn how CMOs are engineering their teams and structuring their budgets with brand experiences top of mind. Discover how companies are telling cohesive stories across their marketing platforms while staying authentic to their brands.
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Eric Jagher
Senior Vice President, CMO,US Cellular -
Brad Hiranaga
Chief Brand Officer,Cotopaxi -
Rachel Boucher
Head of Content,Event Marketer
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10:45 am - 11:15 am
FIRESIDE CHAT: INSIDE THE GREAT PIVOT TOWARD C-SUITE EXPERIENCES
The past few years have seen a seismic shift in how b-to-b brands approach experiential marketing. As budgets tighten and scrutiny on ROI intensifies, brands are shifting away from the traditional sales-driven event model and toward experiences tailored specifically for the c-suite with longer-term strategy in mind. In this fireside chat, we’ll explore the unique opportunities in this space, how to breed audience understanding and insight to foster executive engagement, and what all b-to-b event marketers can learn from this new “white glove” world.
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Cate Hind
Senior Director, Global Event Marketing,Splunk -
Kate Fulford-Brown
Managing Director,2LK
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10:45 am - 11:55 am
ELEVATING THE ATTENDEE JOURNEY: THE POWER OF EXPERIENTIAL CONTENT
Unlock the power of experiential content to revolutionize event marketing strategies. Team Shiloh will present and facilitate a workshop and group discussions into how event marketers can craft immersive, personalized content that not only captivates attendees but also guides them seamlessly from engagement to conversion. This session will dive into strategies on how brands tailor their program agenda with a variety of content formats to create meaningful connections, engage with audiences, retain their attention and drive leads in an ever-changing marketplace.
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Huong Nguyen
CEO,Shiloh Events
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10:45 am - 11:15 am
INSIDE THE RISE OF BRAVOCON + LESSONS IN STRATEGIC DESIGN
BravoCon’s meteoric rise from “fest” to “con” is a lesson in venue choice, sponsorships and, most importantly, experiential. Hear how the team dug deep into consumer research to develop strategic pillars for the event’s design, including the consumer journey, footprint, content strategy, environmental approach, and talent management—and how it all leveled up to a sold-out, global annual extravaganza worth billions of impressions.
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Shalina Mansharamani
Vice President, Brand Growth & Innovation,NBC UNIVERSAL -
Jamie Cutburth
EVP, Marketing & Brand Partnerships,NBC UNIVERSAL -
Ryan Coan
Founder & CEO,Creative Riff -
Scott Miles
Principal,Atypikal
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11:25 am - 11:55 am
P&G’s PLAYBOOK FOR MAXIMIZING FESTIVAL ACTIVATIONS AND SPONSORSHIPS
The music festival space is competitive and crowded, but the smartest brands know how to hit the right note. From negotiating the best deal and real estate, to creating marketing communications, to developing digital extensions and exciting experiential on the ground, in this session we explore it all through the lens of P&G and its title sponsorship of the Cincinnati Music Festival. Hear about P&G’s sponsorship, the 17 brand experiences it activated in and around Paycor Stadium, and how the brand identified and dealt with “dead space” to provide greater engagement and entertainment throughout.
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Andrea Wilkerson
VP, Analytics & Insights, Global Skin & Personal Care,P&G -
Corey Hawthorne
Senior Director of Experiences,AGAR
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11:25 am - 11:55 am
EXTENDING CORPORATE EVENTS INTO SEAMLESS GLOBAL ROADSHOWS
The objectives for the recent Webflow conference were clear: roll out a new brand, unveil new products, and foster connections, with each touchpoint designed to promote learning, fellowship and social sharing. Learn how Webflow doubled-down on “connection” by taking the event to multiple cities to engage users locally. Learn the decisions that went into transforming the experience into a roadshow, and which key event elements the team decided to take with them on the journey, and why.
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Trevor Drewry
Head of Event Marketing,Webflow -
Elle Chan
Founder and CEO,Trademark Events
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11:25 am - 12:35 pm
AGENCY EXECUTIVE PANEL: OPPORTUNITIES AND TRENDS FOR 2024
Where are the growth opportunities coming from and what resources are needed to tap into it? Which trends will make the biggest impact in experiential marketing and what do agencies need to harness them? How can agency leaders create teams and strategic partnerships to thrive and drive growth in a challenging market? Everything is on the table in this candid conversation where we ask the questions that are on every agency leader’s mind.
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Brian Feit
Founding Partner,BMF Media -
Mike Hesse
Founder and CEO,Dorothy Creative -
Freddie Baez
Managing Partner,TCG -
Cara Kleinhaut
Founder + CEO,AGENC Experiential + Digital Marketing
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11:25 am - 11:55 am
PANEL: AI UNLEASHED – TRANSFORMING BRAND EXPERIENCES
Join us for an engaging panel discussion on the intersection of AI and experiential marketing, where industry experts will explore how AI technologies are revolutionizing consumer experiences. Our panelists will discuss hyper-personalization, interactive story-telling and real-time analytics. Gain insights into the opportunities, challenges and considerations surrounding the use of AI and how brands can leverage these technologies to create memorable and impactful experiences.
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Mark Scattolon
VP Strategy & Creative,Astound Group -
Erin McElroy
Founder & CEO, Adhesion, Former Head of Innovation,IBM Global Events -
NiRey Reynolds
Global Director Creative Excellence,Momentum Worldwide
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12:05 pm - 12:35 pm
MULTIGENERATIONAL EXPERIENTIAL STRATEGIES WITH ABC
“The Golden Bachelor” charmed the nation last fall, rising to the No. 1 spot among new, unscripted series this season. Go behind the scenes to learn how ABC crafted a strategic blitz of “golden” experiential moments and promotions, appealing to Bachelor Nation, as well as new viewers from multiple generations. Plus: Hear how shifts in viewer behavior are impacting the network’s marketing and experiential strategies.
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Laura Lovas
VP, Strategic Partnerships and Events,ABC Entertainment
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12:05 pm - 12:35 pm
CONDÉ NAST’S TIPS FOR LEVERAGING CONTENT STRATEGY IN EVENTS
From the Met Gala to the Vanity Fair Oscar Party to GQ's Men of the Year, Condé Nast's events bring its editorial properties to life. In this session, learn how content strategy plays a critical role in inspiring and extending the life of Condé’s live experiences—and how it can for your brand or events, too. Listen in as the media provides media expertise on transforming stories or insights into cultural moments and how to leverage content to create 360-degree engagement.
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Patrick Garrigan
Senior Vice President for Global Events and Business ServicesCondé Nast
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12:05 pm - 12:35 pm
HOW ATLASSIAN AND OTHER BRANDS ARE USING AI TO TRANSFORM AUDIENCE ENGAGEMENT
Audiences are no longer passive, and AI tools are helping event marketers bring the action. In this session, learn how Atlassian is leveraging AI tools to create personalized recommendations, predict event attendance and integrate data better to create tailor-made agendas. Plus: You’ll explore AI-driven emotional recognition and real-time content generation tools, how the organization is putting them to use, and—most importantly—how the team is demonstrating the value of AI to stakeholders and securing their support, and how you can, too.
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Eileen Page
SVP, Digital Solutions and Technology,InVision Communications -
Josh Shepherd
Head of Event Technology and Innovation,Atlassian
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12:05 pm - 12:35 pm
THE CLUBHOUSE: ASK ME ANYTHING—SUSTAINABILITY
Gather around for an expert moderated “ask-me-anything” session digging into the timely topic of event sustainability. Ask the hard questions. Get the lowdown on the latest best practices. Present your challenges and concerns and get real-time feedback in a group think format.
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Corey Clark
Senior Sustainability Consultant,Honeycomb Strategies
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12:40 pm - 1:45 pm
NETWORKING LUNCH IN THE HALL OF IDEAS
Grab lunch with a new friend or colleague and take part in one of several fun networking activities designed to get you connected and inspired. Stop in for a casual lunch-and-learn in The Clubhouse. Explore the latest products, partners and solutions at your own pace. Bon appétit!
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12:40 pm - 1:45 pm
THE GREAT EMS PICKLEBALL TOURNAMENT… THE FINALE
That’s right. The game of champions is coming to EMS and we’re taking all comers for a bracketed tournament for the ages. Open to anyone, grab a paddle and hop on the court for some fun and—if you have what it takes—ultimate bragging rights. Watch for more details on tournament rules and sweet, sweet costume challenges that will make Bjorn Borg and John McEnroe look like amateurs.
Court flooring provided by Brumark.
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12:40 pm - 1:45 pm
CANDID. COMMUNITY. CONVERSATIONS.
Grab lunch and join one of our spirited peer-to-peer discussion groups focusing on the unique challenges that matter to you most. Find others who speak your event language. Join one conversation and go deep. Or, if you’re a multi-tasker, hop up and join a new one. This is your chance to share the tough questions that are keeping you up at night, and hear how your peers are navigating similar issues. Communities represented will include: EMS First-Timers, Trade Show Pros, The Creatives, B-to-B Mavens, Sponsorship All-Stars, Tech/Digital Experts, Event Strategists and Logistics & Ops Leaders.
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1:00 pm - 1:45 pm
EVENT STORY SLAM: TALES FROM THE TRENCHES
Working in events is unpredictable by nature, from technology malfunctions to shipping snafus to that one thing that wasn’t in the contingency plan. Laugh along as we relive moments of comedic (in hindsight) horror stories and cringe-worthy moments in experiential. EMS attendees are invited to submit their best tales of woe and triumph, and then take the stage and share their stories in this open-mic session, highlighting that the best toolset to survive in this field is a sense of humor. Click here (or email [email protected]) to learn more or to submit a story.
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1:00 pm - 1:45 pm
EXPERT STUDIO SPEED BRIEFINGS
Stop by our "Expert Studio" and sit in on a series of fast-paced 10-minute presentations on the latest event tools and technologies. See something you like and want to learn more about it? Chat up our sponsors and exhibitors live, or use your EMS event app to set up a meeting.
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1:00 pm - 1:45 pm
BRICK BUILD CHALLENGE
When it comes to working on tight timelines, you’re the experts. Put your creative problem-solving skills to the test in a fun and fast-paced brick build activation challenge. You’ll work in a team to build a miniature scale version of an activation for a “client” using everybody’s favorite colorful bricks. Review the brief. Come up with a concept. Start building! A panel of judges will pick a winner.
*Open to the first 24 attendees to check in in the app. App opens in March.
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1:45 pm - 2:55 pm
PANEL: CELEBRATING A DECADE OF WOMEN IN EVENTS
For more than a decade, Event Marketer has been shining a spotlight on outstanding women in the event industry. In one of our most popular EMS panels, Women in Events honorees past and present will share perspectives on building careers, what’s changing, what hasn’t, as well as forecasts on what’s next. Hear insights on everything from career growth to invisible work to negotiations to leading events in this new era. And bring your burning questions. As we like to say—things are about to get real.
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Katrina Kent
VP, Meeting Management and Event Strategy,Liberty Mutual Insurance -
Kati Quigley
VP, Product Marketing,Smartsheet -
Sylvia Lopez-Navarro
National Manager, Brand Experience, Corporate Events and Shows,Kia America -
Karlene Palmer
Senior Experiential Manager,Proximo Spirits -
Juanita Chavarro Arias
Managing Editor,Event Marketer
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1:45 pm - 2:15 pm
ENGAGING GEN ALPHA: INSIDE NIKE’S COLLABORATIVE STRATEGY
Nike's partnership with U.S. retailer DICK’S Sporting Goods has unlocked new opportunities for the brand to connect with young female athletes by listening to the needs of Gen Alpha players, and their guardians, at every turn. Hear how Nike and its retail partner are leveraging community-driven sports experiences that empower girls to feel confident and invincible both on and off the court. Walk away with best practices for engaging this highly aware generation.
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Mindy Helmer
Marketing Director, NA Consumer Direct Marketing,Nike -
Olivia Strothers
Manager, Partnership Marketing & Events,DICK’S Sporting Goods -
Trish Rexroth
Chief Creative Officer,On Board Experiential
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1:45 pm - 2:15 pm
HOW CADILLAC LEVERAGED IMMERSIVE TECHNOLOGY TO DRIVE ITS 120-YEAR LUXURY BRAND INTO ITS EV FUTURE
American luxury brand Cadillac is known for its engineering innovation and pop culture prominence - not its EVs. When the brand announced it was moving all-electric, it needed to tell its story that would capture the hearts and minds of future buyers. It developed Cadillac ELECTRIQ Theater, a 360 immersive experience to deliver its brand story in an original way that connected emotionally with key audiences. Hear about the power of immersive technology, why Cadillac leveraged this trending medium, how the experience was optimized year-over-year, and ultimately how it connected with consumers and transformed opinion in dramatic ways.
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Victoria Schmidt
Manager, Brand Partnerships & Experiences,Cadillac -
Julie Levinthal
SVP, Group Account Director,Jack Morton Worldwide
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1:45 pm - 2:15 pm
HARMONY IN DIVERSITY: DYNAMIC TEAM AND EVENT EXPERIENCES FOR ALL WITH MOËT HENNESSY
In this session, delve into strategies for assembling and nurturing diverse teams and event programs. From internal recruitment practices, to accommodating diverse attendee preferences, to adaptive programming, and making inclusive design choices, learn how customization contributes to stronger attendee engagement. Plus, explore metrics and indicators for evaluating the success of your inclusive team practices and event experiences, and the impact of inclusivity on overall event success.
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Marty Tennant
Experiential Development Manager,Moët Hennessy -
Mark Testa
Founder, Creative Director,Mark Stephen Experiential Agency
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2:25 pm - 2:55 pm
INCLUSIVE EXPERIENCES: LESSONS FROM THE BEAUTY INDUSTRY
Exclusivity is out. Inclusivity is in. But what does an inclusive consumer experience look like? In this interactive session, learn how European Wax Center is creating an intentionally inclusive customer experience across 1,000+ locations and how leaning in with inclusivity has helped the göt2b brand create purpose-driven, emotionally relevant events for Gen Z. Learn about how to be proactive in the planning process, actionable strategies to implement, and what brand leaders are learning overall about making consumer experiences more inclusive to gender, culture, neurodivergent and disabled communities.
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Melinda V. Johnson
Senior Brand Director – göt2b,Henkel Consumer Brands -
Deidra Green
Director of DE&I,European Wax Center -
Aja Bradley Kemp
Founder,Conversate Collective
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2:25 pm - 2:55 pm
THE RETURN OF JOSE CUERVO: A BRAND RESET THROUGH EXPERIENTIAL
Does your brand need a reset? Take a page from the Jose Cuervo playbook, a brand that built the tequila category but has been working to regain its “cool factor” amid new competition. From cultural collaborations at the local level to a tour focused on underground Latinx musicians and enthusiasts to sustainability-focused ‘Compost Cocktail’ workshops and raves, learn the decision-making process and multi-layered experiential action plan the brand has deployed to connect with a new generation of drinkers and influencers while staying true to its liquid story.
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Yonathan Bendesky
Brand Director,Proximo Spirits -
LP Steele
President,POPLIFE
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3:05 pm - 3:35 pm
CLOSING KEYNOTE: LESSONS FROM BROADWAY ON EVENT ACCESSIBILITY
Step into the spotlight of inclusive event experiences through the lens of… the theatre. Discover how the groundbreaking Broadway musical, "How to Dance In Ohio," elevated accessibility standards on Broadway and learn actionable steps to make your events more inclusive. Join Lead Producer Sammy Lopez and Ben Holtzman alongside Co-Producers Chuck Santoro and Mark Shearon of Proscenium as they draw parallels between the world of theatre and event marketing. Learn how to harness theatrical creativity for more inclusive and engaging events. Explore brand integration strategies on Broadway and beyond. All this, along with a showstopping surprise to officially close out your EMS experience.
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Chuck Santoro
Founder, Chief Creative,Proscenium -
Sammy Lopez
Co-Founder,P3 Productions -
Ben Holtzman
Co-Founder,P3 Productions -
Mark Shearon
Founder, Managing Partner,Proscenium -
Collin Hancock
Broadway Actor,How To Dance In Ohio
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3:45 pm - 4:00 pm
FINAL TOASTS, CONTEST WINNERS AND SWAG EXCHANGE
The closing session you’ll be talking about all the way home caps off this year at 4:00 with a quick final cheers, announcements of this year’s app game winners, and an opportunity to grab or exchange swag before you pack your bags and head home. With sustainability top of mind, we’ll be asking our sponsors and exhibitors to drop off items for the taking, or, take back items no longer wanted at a designated “Swag Exchange” table. Any items left and not collected for reuse will be donated to Opportunity Village.
Venue
MGM Grand
3799 S Las Vegas Blvd
Las Vegas, NV 89109
To book your hotel room, click here. There is very limited availability at this time, book NOW to secure your room. The final deadline to book is April 15, 2024.
Connections Housing is the only approved, official housing vendor for EMS 2024. We understand that unauthorized housing companies may contact you and advertise cheaper rates or may imply or claim an affiliation with the event. If you are contacted by any company that is NOT Connections Housing, let us know at [email protected].
Tickets
Not sure what pass type you qualify for?
Get the Brand/Agency pass if:
- You work for a B2C or B2B brand or company or non-profit organization or university. Examples: Nike, Cisco, University of Washington, American Cancer Society.
- You work for an event agency that provides event strategy and activation services to brands, non-profit organizations and universities. Examples: George P. Johnson, Sparks, Momentum Worldwide, Motive.
Get the Supplier pass if:
- You work for a company whose product or service is used at live or virtual events. Examples: Event technology solutions/platforms, A/V & production, staffing, registration platforms, promotional merchandise, event structures, mobile marketing vehicles.
Click here to download a complete snapshot of our pass types and pricing. 2-Day Passes are also available.
EMS 2024 is CEM Preferred Provider. Each hour of education is eligible for one clock hour towards CEM recertification.
SPONSORS AND EXHIBITORS
Reach Event Marketer’s highly engaged audience of the leading buying companies in the market.
Grab one a spot in the Hall of Ideas, book a thought-leadership speaking package or explore sponsorship to serve as your business generation engine for 2024—and beyond.
Click here for more information on sponsorship opportunities.
Partner
Platinum
Elite
Premier
Patron
Sponsor
Kiosk
Contact
Questions
For questions regarding event registration, please contact:
Lynne Schreur
[email protected]
Sponsorship
Interested in sponsoring/exhibiting?
Questions? Contact:
Jon McLoughlin
Director, Event Sales
[email protected].
Program
For information on programming and speaking opportunities, please contact:
Shannon Given
[email protected]