Join us! The EMS Executive Forum pre-conference on April 24, hosted by InVision Communications, exclusively for client-side marketers, will bring together the industry’s most innovative brand marketers in a highly interactive format designed for peer connections and learning.

Together, we will explore the challenge and opportunity of appealing to diverse audiences spanning the five generations now in the workplace—a phenomenon unprecedented in modern history. While conventional wisdom suggests approaching these people based on widely accepted generational characteristics, the reality is more nuanced. Rapid technological, social, and cultural changes have blurred generational lines, challenging traditional generational paradigms. 

Through case studies, panel conversations of brand leaders, and the insights from a diverse lineup of speakers, and networking moments, we will explore how you can create personalized and differentiated brand experiences that take into account several “universal” experiential factors that cut across generational divides, such as accounting for different levels of technology adoption, building experiences that meet the shared need for human connection, presenting for different learning styles, driving brand affinity, and rallying your audience to your brand purpose.

Join marketers who have already signed up, from such brands as Citi, Dell Technologies, Autodesk, ABC Entertainment, Atlassian, GoodRx, Booz Allen Hamiton, IBM, Bloomberg, and counting!  

Highlights:

• Connect with peers in the only EMS session exclusively for brand-side marketers.
• Hear from senior CMOs and brand leaders as they share perspectives on audience engagement today & beyond.
• Gain insights into collaborating with and managing a workforce spanning five generations.
• Learn how to optimize the experience you offer based on shared human factors (e.g., technology adoption, brand affinity) and new engagement solutions—rather than relying on generational labels.
• Craft personalized brand experiences that resonate with diverse audiences, emphasizing connection and purpose over generational siloes.