NBC Sports Replicates an Iconic Golf Hole to Drive Tournament Tune-in
Interest in golf has exploded in recent years, but for some, the luxury sport still carries an air of exclusivity. So ahead of its broadcast of THE PLAYERS Championship at Florida’s TPC Sawgrass, NBC Sports hosted a two-day event aimed at making golf more accessible and attractive to general sports fans. The network’s “PLAYERS Island”...
EM Buzz – 4/6/2023
04.06.23 Ask any event marketer how they landed in the field and they'll tell you they "stumbled into it." But experiential marketing degree programs are finally cropping up in the U.S.—and professors are calling on the industry to support the next generation. Guinness Turns Good Times into Giveback for St. Paddy's Who says St. Patrick’s Day...
Meet the Participants: The 2023 B-to-B Dream Team
Our eighth annual B-to-B Dream Team Special Report profiles 10 exceptional marketers powering the event industry’s metamorphosis with an eye toward sustainability, representation—and balance.
Guinness’ Kinetic Tile Installation Invites St. Patrick’s Day Revelers to Move for a Cause
St. Patrick’s Day revelers basked in the full-fledged return of holiday shenanigans last month as events and parades—and the sponsor activations that come with them—returned to their pre-pandemic glory. Per usual, Guinness was at the forefront of brand festivities in multiple U.S. cities, but the Irish brewer took a decidedly purpose-led approach to its “Surging...