Agency Leader 7/18/2023
Sponsored By: 07.30.23 As an event marketer, your world is evolving rapidly and you need big-picture perspectives, strategies to help your companies grow, insights on creating great teams, and an up-to-the-minute forecast of the economic and cultural trends that will keep your agency’s offerings ahead of the competition’s. That’s why we created the Agency Leader newsletter,...
Essence Fest 2023: Inside its Top 10 Experiential Activations
The Essence Festival of Culture presented by Coca-Cola, better known as Essence Fest, celebrated its 29th year as the place to be for brands looking to connect with Black audiences, especially Black women.EM Buzz – 7/13/2023
07.13.23 The new Threads social network is the talk of the town, and brands have been jumping on board as fast as their digital legs will carry them. Here's how some marketers are navigating the app's uncharted waters. Hip-Hop Culture Takes Center Stage at Essence Fest 2023 The Essence Ventures portfolio is growing, and so is...
Winners Announced: The 2023 B-to-B Hidden Gems
The Hidden Gems awards program, recognizing small and mid-sized b-to-b events, returns amid a pivotal moment for the industry. Produced in the shadow of mega conferences and shows, which for years garnered the most attention from the press and the industry at large, this sector of events with fewer than 5,000 attendees not only were...