Cannes Lions 2023: Eight Creative Experiential Tactics We Loved
Top players from the marketing and advertising community cruised into the French Riviera in June for five days of industry collaboration and education at the 70th annual Cannes Lions International Festival of Creativity. And amid the formal sessions, awards programming and opulent yacht parties, sponsors stole a slice of the spotlight with enticing brand environments...
Wimbledon Crosses the Pond with its Sponsors to Engage U.S. Fans at ‘The Hill in New York’
As part of a larger shift to modernize and grow its audience, All England Lawn Tennis Club (AELTC) for a second year brought its iconic The Championships matches and brand partners to consumers across the Atlantic, recreating The Hill, the most iconic fan experience at Wimbledon. The Hill is a garden experience where fans watch...
EM Buzz – 07/27/2023 B
07.27.23 It's not easy for most marketers to relinquish control of the experiences they build. But for Figma, taking a hands-off approach to event community-building is paying off bigtime. Unleash the Fun: Purina Unveils a Pet-friendly MLS Section With an assist from pet behaviorists, Purina fetched the first permanent pet-friendly section at a Major League...EM Buzz – 07/27/2023 A
07.27.23 It's not easy for most marketers to relinquish control of the experiences they build. But for Figma, taking a hands-off approach to event community-building is paying off bigtime. Who's a Good Brand? Purina Invites Dogs to Watch Soccer With an assist from pet behaviorists, Purina fetched the first permanent pet-friendly section at a Major...