The Brief: Vampire Ballerinas and Iconic Sleepovers

This week’s hot takes on hot topics in experiential marketing cover vampire ballerinas, rent-free micro-apartments and Airbnb Icons.

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EM Sizzle Newsletter: 05.03.2024

05.03.24 Playful stunts have our attention this week. Londoners were surprised by a giant balloon of Harry Potter’s Aunt Marge, promoting Warner Bros. Studio Tour’s new exhibit. And across the pond, the 65-foot-long Hot Dog in the City installation debuted in Times Square with a burst of confetti passersby can relish daily through June 13. 📷 Photo of...

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The 2024 Experiential Marketing Summit

The industry gathered for the ultimate three-day conversation at the 2024 Experiential Marketing Summit at the MGM Grand in Las Vegas, where corporate event and trade show pros explored what’s new and next, learned from a roster of brand-side event executives, addressed their top pain points, tested out technology in the Hall of Ideas and...

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EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit

Events are impactful. Events are revenue-generating. Events are memorable. Indeed, events are everything, and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. From April 24-26 at the MGM Grand, the industry convened for a three-day discussion that explored every aspect of the event marketing discipline, including exhibit design, neurodiversity, harnessing...

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