2024 It List: Inspira Marketing Case Study
CAMPAIGN: International Delight Cold Foam House CLIENT: Danone – International Delight AGENCY: Inspira Marketing Group THE CHALLENGE International Delight has long been known for bringing the flavor to coffee moments with their robust lineup of creamers. But in early 2024, they changed the coffee game entirely with a cold foam topper that doubles as a...
How Canva Evolved an Internal Keynote Event into an External-facing Festival of Creativity
Brands are spicing up the traditional keynote and putting a fresh spin on the announcement-focused event.
EM Deep Dive Newsletter: 07.07.24
07/07/2024 This Month We’re Talking About: Mobile Tours Summertime and the livin’ is easy… At least for the many consumers who have some free time to play with during the summer months. In response, brands are hitting the highways to help fill that downtime with compelling mobile tour programs. Whether it’s inviting people to unleash...EM Sizzle Newsletter: 06.28.2024
06.28.24 On its way to Paris, the Olympic torch made a stop last week at the Cannes Lions International Festival of Creativity. “Brands are really starting to recognize the power of tapping into moments in culture in a way that we haven’t seen before,” Simon Cook, ceo of Lions, told The Wall Street Journal. 📷 Photo of...