CES 2024 Coverage: Theme Park-Style Thrills Take the Cake on the Showfloor
Magic carpets? Marshmallow splatter? Major brands went all in for theme park magic at CES 2024 to deliver their brand messaging while delighting attendees. Move over, traditional product demos. Full-on immersive theatrical thrills are coming fast and furious, and attendees are not afraid to wait in line for them. Walmart The retail giant made...
EM Exhibit Strategies: January 2023
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean ullamcorper purus nec nisi imperdiet pulvinar. Ut nec velit id turpis rhoncus blandit. Donec posuere velit purus, eu fringilla augue sollicitudin nec. Aliquam a consequat risus. Quisque aliquet ac leo aliquet tincidunt. Etiam porta nunc vel tincidunt egestas. Field Report CES 2024: We Came, We Saw,...
Event Marketer Joins Forces with the Experiential Marketing Measurement Coalition
Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition.
The Brief: Karaoke Gondolas and AI Experience Centers
This week’s hot takes on hot topics in experiential cover the world’s first karaoke gondola, Tropicana’s splash at CES and Swifties duped by AI.