Six Exhibit Engagement Trends from NAB Show 2024
With artificial intelligence and the creator economy in the spotlight, the 2024 NAB Show brought together more than 61,000 attendees and 1,300 exhibitors in the broadcast, media and entertainment industry together at the Las Vegas Convention Center, April 13-17. “We’re blown away to see over half of our attendees this year experiencing NAB Show for...
Podcast: The Evolving Music Festival Landscape, with Pavan Pardasani of TAO Group
The music festival experience today expands well beyond the gates, where off-site VIP parties and hospitality-driven estate takeovers accommodate a wide array of celebrities and revelers, brands and partners, looking to capitalize on good vibes and experiential. TAO Group Hospitality, with its portfolio of more than 90 food, beverage and nightlife venues, touches more than...
Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’
Festival season has sprung once again and, per usual, the Coachella Valley Music and Arts Festival is serving as its launchpad. The Indio, CA-based event at the Empire Polo Club, hosted this year April 12-14 and April 19-21, features headlining performances by No Doubt, Lana Del Ray, Tyler, The Creator and Doja Cat; a new...
EM Exhibit Strategies: April 2024
With its meandering pathways, nature-inspired soundtrack, live flora, and an inspiring reveal moment, Subaru’s booth at the New York International Auto Show once again offered an invitation to explore. In fact, approaching the new Forester displayed on a rocky incline, we overheard an attendee exclaim, "Let's get in the car!" If you build it they will come. 10 Minutes With Q&A:...