Deciding Whether to Lease or Buy Mobile Marketing Vehicles
The rules of the road are getting easier with a variety of purchase options now available for marketers readying mobile tours. With prices for 53-foot tractor trailers starting around $250 000 these days purchasing a truck for a mobile marketing program can be an expensive affair—or it could be one of the best long-term investments...
Ensuring Properties Aren’t Diluting Your Activation
Sponsorship marketers are almost always required to take on multiple roles when managing sponsorships. At any given time they’re playing deal maker strategist and activation quarterback. The evolution of the sponsorship game has brought long-term prowess to sponsorship departments that were once short-term focused. Not only are today’s sponsors getting more of what they want...
Nine Ways to Insure Your Email Invite
Email invitations are standard operating procedure for corporate events these days. But even seasoned pros will admit that keeping electronic messages out of the electronic trash is becoming a greater challenge. Nine tips:
Porsche Blazes Trail at L.A. Auto Show
To its legions of enthusiastic owners and owner wannabes Porsche is not just another car. The automaker wants its presence at the Los Angeles Auto Show to be viewed in the same light. That’s why for the last nine years Porsche has taken over a separate 20 000-square-foot hall adjacent to the Los Angeles Convention...