From Pancakes to Karaoke, Nine Activations that Struck a Chord at Lollapalooza 2025
Lollapalooza annually takes place during peak music festival season, with this year’s four-day passes selling out in under an hour back in March, once again proving the event to be a huge draw for music lovers. About 115,000 people attended each day of the festival from July 31 to Aug. 3, organizers confirmed, saying that...
B-to-B Dream Team 2025: Meet Kelsey Schneider
For Kelsey Schneider, experiential marketing has always been a numbers game. From the time she stepped into her role as a data and analytics specialist at GE HealthCare 11 years ago, to her current position as the company’s global event manager, Schneider’s penchant for quantifying and dissecting event ROI has been critical to advancing her...
EM B-to-Beat: 8/27/2025
08.27.25 Artificial intelligence tools are fueling streamlined networking at b-to-b events, but the rules of human engagement still apply, as the producers of Gamescom learned this month. The show’s app “spammed” attendees with AI-generated automatic meetings with matches based on “profile similarities” that they had to manually decline to remove from their schedules. One attendee called...EM Sizzle Newsletter – 8/29/2025
08.29.25 Last weekend, Red Bull combined the Chicago River’s classic architecture tour with a spin class to create the first-of-its-kind Sweat the Deck event. Twelve classes led by local spin instructors took place aboard the First Lady boat, and participants powered through rides designed to match the surrounding skyline. The floating workout went viral on...