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Artificial intelligence tools are fueling streamlined networking at b-to-b events, but the rules of human engagement still apply, as the producers of Gamescom learned this month.
The show’s app “spammed” attendees with AI-generated automatic meetings with matches based on “profile similarities” that they had to manually decline to remove from their schedules. One attendee called the feature “heinous” as it was quickly deactivated. |
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2025 B-to-B Dream Team
Meet Kelsey Schneider of GE HealthCare
Event marketing has always been a numbers game for Kelsey Schneider, whose expertise in data and analytics launched her career at GE. In our seventh monthly B-to-B Dream Team profile, we cover external partnerships, heat mapping and adrenaline rushes… Read more |
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Ideas
Three Production Design Ideas from a Live Podcast Show
With the rise of high-impact general sessions, event marketers are raising the bar on how to produce engaging main stage experiences… Read more |
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Artificial Intelligence
Five Lessons from CollegeVine’s AI-powered Vineyard Summit
How the forum, designed for peer-to-peer sharing of best practices around AI and admin campus operations, had attendees living the technology's potential… Read more |
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Content Design
Mystery, History and Cinema: Inside the Themed Learning Trend
Gone are the days of one-way conversations. In the value-for-time world event profs are building experiences in, themed learning is improving engagement and retention… Read more |
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Event Peeps Podcast
Cultivating Longevity within Your Teams and in Your Career
Eight years ago, HPE's Cyndie Wang built a team from scratch. Today, she's reaping the benefits of establishing a culture of trust and transparency... Read more |
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| The B-to-Beat is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate event marketing teams. For advertising opportunities, contact Alex Chung: achung@accessintel.com |
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