Crest and Oral-B go 3D for Product Launch
When Crest and Oral-B launched the new 3D White Collection, a suite of whitening products that includes Professional Effects Whitestrips, Vivid Toothpaste, MultiCare Whitening Rinse and the Oral-B Pulsar Advanced Vivid Toothbrush, the companies decided that a plain old two-dimensional red carpet event wasn’t good enough. So they went to artist Julian Beever, who created...
Virtual Event Innovations
Everyone has seen the virtual event lobby, right? There’s usually a rendering of a modern-looking conference center peppered with animated people standing around talking to one another. And there’s either a video or a central image of a person that acts as a concierge ready to instruct attendees on how to navigate around the environment....
SPEED Channel Debuts New Analytics Tool
Motor sports network SPEED Channel has incorporated a new technology into its experience at NASCAR races that measures the impact of its events and how many people it is reaching.
EMS Session Snapshots: Day 3
Choosing the Right Technology