Q&A: How Bosch Recreated a Hands-on Work Site at World of Concrete 2025
World of Concrete, the annual trade show for the concrete construction and masonry industries, brought over 57,000 attendees to the Las Vegas Convention Center, Jan. 20-23. While there was plenty of innovation inside, the hottest action was taking place outside, where brands let attendees get hands-on with the latest power tools and technology—full-blast mode. EM...
EM Sizzle Newsletter – 1/31/2025
01.31.25 Back in 2023, Chuck E. Cheese posted an April Fools’ joke that it would begin offering weddings for “grown-ups who are young at heart.” A Massachusetts couple took CEC up on it and booked their 8 a.m. nuptials (as a “mega fun” party package) that included a ceremony, pizza, cake, party hats, dancing and “All You...
Sundance 2025 Experiential: Chase’s Glass Chalet, Acura’s Energy House and More
The winds of change are in the air, but the Sundance Film Festival is once again taking place in Park City and Salt Lake City, UT, bringing together the movers and shakers of the filmmaking ecosystem, and a selection of sponsors, for 11 days of storytelling and community engagement. While Sundance 2025 (Jan. 23 to...
The Brief: Pizza Rentals and Zen Carriages
This week’s hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages.