EM Sizzle Newsletter – 9/12/2025
09.12.25 Back in 2023, we polled the events community to see where they stood with AI, and at the time, 86 percent said they were not actively using it, even though 75 percent said they believed AI would change the course of events. We’re now checking back in with a new pulse survey. Share your anonymous...
Bad Bunny Fans Savor Ritz’s ‘Salty Club’ Pop-up in Puerto Rico
Ritz crackers have been on grocery store shelves for 91 years, but even household brands with legacy products need to evolve from time to time. So as part of its repositioning from classic cracker to modern, savory snack, Ritz is leaning into live events that appeal to young, diverse audiences. In August, that included activating...
The Brief: Wet Girl Summer and the Order of the Blade
This week’s hot takes on hot topics in experiential marketing cover Wet Girl Summer, Be Like Blippi Week and the Order of the Blade.
Experiential Trend of the Week: Unexpected Mascots
Mascots have traditionally lived on sports fields, offering a spirited boost for players and fans at critical moments in the game experience. In fact, the term is derived from the French word “mascotte” meaning “lucky charm.” But lately, we’re seeing larger-than-life brand personas make appearances at a wide variety of events and for a wide...