EMS 2026: Seven Takeaways for Trade Show Exhibitors and Their Partners
The 24th Experiential Marketing Summit brought more than 1,000 brand marketers and event industry professionals to the MGM Grand Las Vegas, May 18-20, for three days of inspiration, deep dives, and play under the theme “Human Connection in the Digital Age Starts Here.” From fast-paced creative challenges to brain dates with peers—and, of course, candid...
Guest Column: You’ve Been Told ‘This is Just How it is.’ It Doesn’t Have to Be.
You’ve been in that meeting. You raise a concern about material handling rates that have climbed for the third year in a row. You ask why electrical outlet costs just jumped nearly 20% with no explanation. You point out that the exhibitor manual doesn’t define what “special handling” actually means, but somehow you were charged...
The Brief: Lemonade Spas and Malibu in Manhattan
This week’s hot takes on hot topics in experiential marketing cover lemonade spas, the Dunkin' Barbie DreamHouse and Knicks in five, baby!
EM Performance IQ – 6/17/2026
06.17.26 Metric Deep-Dive Five Ways to Elevate the Way You Measure Engagement at Events According to the 2026 EventTrack, on-site engagement is the second most important metric for event marketers. We asked practitioners to weigh in on how they're quantifying it… Read more Reporting & Analysis Expert Insights on How to Fortify Your Event Performance Recap...