The Brief: Cave Raves and Bowl Heads
This week’s hot takes on hot topics in experiential marketing cover cave raves, salty stunts and nostalgic Bowl Heads.
EMS 2026: Everything You Missed on Day Two
Day two of the Experiential Marketing Summit offered up a jam-packed slate of hands-on experiences, curated off-sites and discussions focused on how fresh thinking, hyper- personalization, sustainability and measurement maintain relevance and impact in a digitally dominated world. Let’s dig in. More Coverage: • EMS 2026: Everything You Missed on Day One • Winners Unveiled:...
EM Sizzle Newsletter – 5/22/2026
05.22.26 Skincare brand The Ordinary is bringing its principles of clarity, accessibility and efficiency to NYC’s transportation system. The Ordinary Bus is a free express bus line directly connecting Domino Park to Prospect Park, replacing a 50-plus-minute subway route that requires going into Manhattan with a no-stop North-South corridor that is open to everyone and available May...
Downloadable Guide: 20 Event Measurement Metrics That Matter
A comprehensive list of things you can measure at your next event One of the biggest challenges event marketers face is rationalizing the high perceived cost of experiential compared to other disciplines in the marketing mix. For years, this industry relied on “gut feeling,” or more qualitative satisfaction metrics, to come up with ROI...