06.17.26 Metric Deep-Dive Five Ways to Elevate the Way You Measure Engagement at Events According to the 2026 EventTrack, on-site engagement is the second most important metric for event marketers. We asked practitioners to weigh in on how they're quantifying it… Read more Reporting & Analysis Expert Insights on How to Fortify Your Event Performance Recap Storytelling is an important part of every successful event. But the post-event story you tell your executives is just as critical… Read more Insights & Ideas From Designing Trackable Pipeline to Avoiding 'Broad-stroke' Strategies   Our B-to-B Dream Team honorees share their successes and key challenges in our 2026 special report interviews… Read more The Latest Data Key takeaways from the mdg Event Industry Trend Report What does strong event performance look like in 2026? "Events are no longer judged by scale, but by value"… Read more ABOUT PERFORMANCE IQ Performance IQ is produced by Event Marketer, the industry's largest resource on experiential marketing. Measurement best practices have been embedded in EM coverage since its founding in 2002. For advertising opportunities, contact Jon McLoughlin: jmcloughlin@accessintel.com Subscribe to EM Newsletters | Find New Partners in The Event RFP Superbook