2024 Paris Games Preview: Rolling Coverage of Brands Activating Around the Summer Olympics
The Olympics have always ignited passion and a sense of camaraderie among sports fans around the globe, but the 2024 Paris Games, taking place July 26 to Aug. 11, may inspire even more fanfare than usual. The last time the world witnessed the Summer Olympics, it wasn’t at stadiums in Tokyo where the event was...
EM Exhibit Strategies: July 2024
Drupa, considered to be the exhibition for the printing industry every four years, returned in July after an incredible eight-year hiatus due to its cancellation in 2020 and then again in 2021. Exhibitors like Ricoh embraced the pressure of such a reunion, focusing less on equipment and more on storytelling, a move that demonstrates how...EM Sizzle Newsletter: 07.19.2024
07.19.24 Taco Bell is bridging the generational gap with its latest consumer marketing campaign and brand experience, The Cantinas. The “early retirement community” will give its rewards members the life they’re “craving” now, from laid-back vibes to the QSR’s recently unveiled new menu offerings. Get all the details in The Brief. 📷 Photo of the...
Potty Humor: 10 Ways Personal Care Brands are Cleaning up with Experiential Marketing
There was a time when personal care brands, and the consumers who used them, would rather not address the category head-on, often relying on metaphors rather than candid conversations. But those days appear to be coming to an end with an influx of straightforward, typically humorous, activations that tout bathroom-related products and services without shying...