Seven Tips For Shifting An Uber Partnership Into Drive
Call them the partner of the year and it might be an understatement. From Banana Republic and Bud Light to Doritos and dozens of others, Uber has become a valuable partner for amplifying event marketing campaigns. “They’re everybody’s darling at the moment,” says Bill Bergofin, svp-marketing at NBC Sports, which in August leveraged Uber to...
EM Buzz 2/5/15
View Online as HTML Your Weekly Feed of All Things Experiential 02.05.15 B-TO-B EVENTS B-T0-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Rachel Kirkpatrick Advertising inquiries Jeff Fortmann Chip Berry 10 Norden Place Norwalk, CT 06855 Tel: 203•854•6730 Fax: 203•854•6735 2014 Red 7 Media, LLC All rights reserved Privacy policy An Access Intelligence Publication Dos...EM Buzz 2-5-15
View Online as HTML Your Weekly Feed of All Things Experiential 02.05.15 B-TO-B EVENTS B-T0-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Rachel Kirkpatrick Advertising inquiries Jeff Fortmann Chip Berry 10 Norden Place Norwalk, CT 06855 Tel: 203•854•6730 Fax: 203•854•6735 2014 Red 7 Media, LLC All rights reserved Privacy policy An Access Intelligence Publication ...
Canceled: When ‘The Interview’ Happens to You
“The Interview” is a comedy about a plot to kill North Korea’s leader Kim Jon-un, starring Seth Rogen and James Franco. But it almost wasn’t anything at all. When cyber terrorists threatened attacks against any cinema that showed the movie, the film distributors decided not to take the risk, and Sony Pictures did the same,...