The Brief: Snack Squads and Life-size Doll Houses
This week’s hot takes on hot topics in experiential marketing cover curly creations, mobile snack squads and life-size doll houses.
Inside Bloomberg Green Festival: Q&A with Jessica Webber, Global Head of Bloomberg Live
The inaugural Bloomberg Green Festival took place July 10-13 in Seattle with a full schedule of indoor and outdoor sessions and events focused on putting forward actions and solutions for a greener future. More than 13,000 participants came through the Seattle Center campus and joined the festival’s community programs, exceeding Bloomberg’s attendance goals.
Walmart Taps into the BookTok Community with a Spicy Summer Soirée for Influencers
“Spicy books” are all over TikTok right now, and Walmart jumped on the trend by launching a “Spicy Summer” campaign to show consumers and BookTok followers that the brand is a go-to destination for the summer’s hottest books.
EM Sizzle Newsletter: 08.09.2024
08.09.24 Mattel’s Polly Pocket is inviting fans to book a stay in her life-size ’90s Slumber Party Fun compact through Airbnb. The 42-foot-tall, two-story pad in Littleton, MA, is full of nostalgia, from the gummy-textured clothes in Polly’s closet to the plastic living room furniture. The compact doesn’t close because “it’s always open to adventure.”...