Video Showcase resend– 08/16/24
We Create Moments That Move People TAIT is a trusted partner delivering world-class, audience-centric experiences through technology-enabled storytelling. From strategic visioning to delivery, we are united by a belief that anything is possible. Posted by: TAIT Hulu + 2Heads Power Up Fan Activations at Anime Expo 2024 Hulu and 2Heads bring Animayhem to life at...
‘Alien: Romulus’ Unleashes Facehuggers in NYC, Plus Six More Head-turning P.R. Stunts
It’s been a big summer for movie and TV premieres, but an even bigger week for marketing stunts in New York City. Ahead of the premiere of “Alien: Romulus” on Aug. 16, 20th Century Studios has been unleashing Facehuggers and Chestbursters on unsuspecting passersby and consumers. New Yorkers encountered Facehuggers attached to the faces of...EM Sizzle Newsletter: 08.16.2024
08.16.24 Sometimes a good idea is a little too good. On Tuesday, when Auntie Anne’s unveiled Knead, a fragrance inspired by its signature buttery aroma, a deluge of consumers flooded the brand’s site to get their hands on the now sold-out bottles. The reaction prompted Auntie Anne’s to respond on social with messages like “We...
Data-driven Sampling: Inside Primal Kitchen and Pinterest’s ‘Colorful Kitchen’ Pop-Up Events
Digitally native CPG brands often find themselves in a pickle when it comes to driving trial and conversion. So when Pinterest user data revealed that searches for “clean food” have risen by more than 9,700 percent and searches for “dips and snack hacks” have increased by 100 percent, clean-eating condiment brand Primal Kitchen decided to...