The Value of Co-branded Experiences: Five Ways Brands Partnered on Pop-ups and Tours
When two brands come together, they become megaphones for one another, boosting messaging and profiles. Add in more partners, and you have a full-blown cross-promotion strategy, as well as a well-rounded experience for event attendees. But what goes into finding the right brand to collaborate with? Does the key lie in similar audiences or products?...
Nat Geo’s Cinematic ‘Hexadome’ Installation Inspires Repeat Visits at D23
National Geographic has captured many natural wonders of the world and shared them through its breadth of content, and at Disney’s D23 superfan event in Anaheim, CA, attendees got a chance to plant themselves in the middle of it all at the “Hexadome.” To remind fans that Nat Geo offers a diverse collection of content...
EM Sizzle Newsletter: 08.30.2024
08.30.24 Keeping up a streak on Duolingo is a point of pride for its users, and the language-learning app designed a pop-up specifically for its dedicated fans in New York City. At last weekend’s Streak Society event, the bigger the app streak, the more opportunities to unlock plushies and prizes. Plus, social media darling Duo...
The Brief: Flavor Fantasies and GenAI Lofts
This week’s hot takes on hot topics in experiential marketing cover flavor fantasies, speed-dating picnics and GenAI Lofts.