October 13, 2015

AOL Supersizes the Mobile Experience

Kicking off Advertising Week in New York City on Sept. 28, AOL had a “big” story to tell as illustrated by hosting its Future Front 2015 event (a follow-up to last year’s Programmatic Upfront) at Basketball City, Pier 36. The brand wanted to paint a bigger and thus clearer picture of the industry and its...

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October 13, 2015

Three Lessons from Harley-Davidson’s Global Tour

Harley-Davidson’s Project LiveWire Experience Tour, which last year reached more than 15,000 Americans, has unplugged its electric motorcycles, slipped into its leather jackets and helmets and headed out for a spin through Asia and Europe. The tour, which launched with media and invitation-only consumer rides at Malaysia’s Sepang International Circuit on Feb. 25, will continue...

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