Small Conference, Big Thinking: How Quest Software Breathed New Life into its Sales Kickoff
It was out with the old and in with the new at Quest Software’s 2024 internal sales conference in Anaheim, CA, as the brand overhauled the annual event with a festival-inspired theme designed to support its forward-looking company vision.
EM Exhibit Strategies: September 2024
Wood is warming up show floors this season. The material helped Boehringer Ingelheim strengthen its sustainability story around patients, people and planet (check out the brand's use of FSC-certified wood and use of food-grade oils). At Surf Expo, wood elements influenced welcoming vibes at the convention center. And at Expo 2025 in Japan this spring, the...
Field Report: Walls, Wellness and Art at the MAGIC / Project Shows
MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. “Each new season gives us an opportunity to bring fresh perspectives and new topics to explore within the fashion industry,...EM Sizzle Newsletter: 09.13.2024
09.13.24 It’s Friday the 13th, and spooky times abound, particularly with the recent release of “Beetlejuice Beetlejuice.” Warner Bros. Pictures has been sending out the film’s Shrinker characters to explore landmarks around the country, from Miami’s Calle Ocho to the NYC Ferry. Check out our roundup of more viral entertainment marketing stunts. 📷 Photo of...