5 Ways to Make Your Next Exhibit Program More Sustainable on a Budget
Slowly but steadily, the trade show and events industry is taking tangible steps towards a more sustainable future, and making it easier for brands to meet their sustainability goals, or just be more responsible exhibitors, because it’s the right thing to do. Suppliers are putting systems in place that are becoming industry standards. Environmentally friendly...
EM Exhibit Strategies: May 2025
Trade show builders and exhibitors are bracing for the impact of tariffs on costs across the board. But amid the turbulent nature of the market, corporate brand exhibitors this year are taking a measured approach to their programming—thinking locally, focusing on the details, reimaging the mundane and, as we found at Licensing Expo, leaning into...EM B-to-Beat: 5/28/2025
05.28.25 Has the economy-induced angst set in yet? You’re in good company. The title of Forrester’s latest Trends Report alone is a sign of the times: “Choose Precision, Not Panic, When Marketing During Volatility.” As the analysis points out, companies have battled a range of calamities over the last two decades. But the current trade...EM Sizzle Newsletter – 5/23/2025
05.23.25 Mickey Mouse is hitting the racetrack. On Tuesday, Formula 1 and Disney announced a new collaboration that will see Mickey & Friends join F1 through experiences, content and merchandise, launching around the world in 2026. A specially designed Disney x F1 race car was unveiled at Grand Prix Plaza in Las Vegas, with Mickey Mouse himself...