Ubisoft Comic-Con Experience Recreates French Revolution
History buffs are well aware of the chaos and brutality of the French Revolution. Now, thanks to the Assassin’s Creed Experience, attendees at Comic-Con got to participate in an obstacle course that replicated the look and feel of 18th century Paris and learn how to move like a true assassin, achieving the same sort of...
Sports Illustrated Transforms Swimsuits into Sales
Sports Illustrated’s swimsuit issue, which sells more than a million newsstand copies each February, has become more than just a cultural icon–it has become the center of a robust event marketing initiative for Time Inc. Activities are centered on Launch Week, an event romp that kicks off with a press bash in New York City...
Oculus Connect Blends Conference with Hands-On Demos
Oculus may be all about virtual reality, but its first developer conference had two very real goals in mind—to keep those developing Oculus-compatible content and technology in the loop with upcoming Oculus technology and to excite developers about its products. It delivered on both counts. To attract current and potential developers, the conference featured keynote...
EMC Launch Event Redefines ‘Tunnel Vision’
The media, analysts, bloggers and VIPs who attended EMC’s Redefine Possible launch event knew they were in for an experience from the very beginning. Maybe it was the location—London’s historic Old Billingsgate Market, originally a fish market built in 1875 that had been transformed into a high-tech meeting space. Maybe it was the TARDIS police...