Verizon Soccer Experience Scores with Latino Community
Estadio FiOS scored big with the Latino community by connecting with one of their key passion points—soccer—to educate them on Verizon products and services in a fun and engaging way. Key messages emphasized how Verizon FiOS services could maximize watching FIFA World Cup matches. The activations took place at high-traffic malls in five markets, including...
Sprite ‘Steps Up’ its Outreach to African-Americans
Sprite stepped up its commitment to young adults with the second iteration of the Sprite Step Off, the electrifying stepping competition it created. The platform, which is helping Sprite build enduring brand affinity with the fiercely loyal multicultural audience, is a tournament-style competition with college step teams vying for scholarship money and bragging rights. Through...
Target Skeletown Square Celebrates Latina Lifestyle
Skeletown Square was a family-friendly town inspired by both Halloween and Dia de los Muertos, the Mexican holiday in which families gather to pray for loved ones who have passed on. Guests enjoyed trick-or-treating, Catrina face painting (Catrina is a female figure associated with the holiday), sugar skull and pumpkin decorating, carnival games, a pop-up store...
Software AG ‘Streams’ Highlight Focus on Efficiency
Faced with the challenge of creating an immersive experience around complex concepts like “business process management solutions,” German software company Software AG used its new 800-square-foot booth at CeBIT to make its marketing message accessible and appealing. The concept was translated spatially so that visitors could experience the seamless and efficient “stream” of information Software...