Concert Activations Deliver Results for Schick
Schick’s Quattro for Women brand of razors integrated its sponsorship investment across multiple online and offline channels around its tie to Katy Perry’s California Dream Tour. The initiative targeted women ages 18 to 34 and challenged them to skip a day or two of shaving—only after using the Schick razor, of course. Schick started hyping...
Google I/O Engages Attendees in Material Design Theme
Google I/O presented a “grown up” face to the developer community, an aesthetic built on a carefully crafted theme using light, surface and movement to create a consistent look and a more enjoyable experience for Google users. The more subdued approach, “Material Design,” offered a warm and hip aesthetic, a departure from the brand’s scrappy,...
SAP Revamps its Annual Partner Conference
Software giant SAP recently transformed Sapphire Now, its annual conference for customers, prospects, partners and influencers. At one recent event, held in Orlando, SAP drew 15,000 attendees and reached an additional 45,000 through all channels, including regional “connected” events, its website, traditional video, live broadcast video and social media platforms. And the event helped move...
Salesforce.com Takes Dreamforce to the Next Level
Salesforce.com’s Dreamforce conference is intended to engage industry professionals and deliver thought leadership via high energy, audience-centric events. After several successful years, the company wanted to make it even bigger, drive more engagement and deliver greater value to attendees. Salesforce.com marketers knew that, even with the event’s hyper-connected audience, they needed to encourage interaction, so...