Video
EM All Access: Best of EventTech with Cisco’s Kathleen Mudge
In this episode, Cisco Social Media Manager Kathleen Mudge shares tips for creating shareable social content at b-to-b events, plus her rules for real-time engagement.
EM All Access: Intel Extreme Masters
Like most technology brands, Intel’s success is banking on up-and-coming consumers. So in 2006 the brand created a program that combines their target audience’s enthusiasm for video gaming with the excitement of professional video game tournaments. Nearly a decade later, Intel Extreme Masters has become one of the biggest gaming events in the world. In...
Field Report: New York Renaissance Faire
Hear ye, hear ye! Event Marketer, your ever-faithful town crier, has ventured back into the mists of time to bring you an inside look at a festival world that’s so under the radar it thinks radar is witchcraft.
EM@Good Housekeeping’s Spring Fling
A spin around Good Housekeeping’s showcase of lifestyle products—from lipstick to household cleaners.