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Pandora Transforms an NYC Parking Lot into a Luxurious ‘Lab-Grown Diamond District’
With New York City’s famed Diamond District known as the place to shop for precious gems and fine jewelry, Pandora sought to recreate its own pink-fueled version of the 47th Street district just in time for New York Fashion Week (NYFW), drawing a trendy celebrity audience and plenty of media attention for the launch of...
Holiday Activations: 14 Brands that Made Festive Season Sparkle
The holiday season is full of hustle and bustle—look no further than Nestlé’s mall “speeding tickets” for a sign that we all need to slow down—but it’s also brimming with fun, festive brand experiences that take the edge off of searching for the perfect gift and facing the in-laws. Grab a cup of cocoa and...
Launch Events: Seven Ways Bose Achieves Maximum Impact
Bose has a way of turning launch events into content engines that drive hype for its latest and greatest product offerings with the right people at the right moment. So when it came time to unveil its QuietComfort Ultra Headphones, the brand leveraged the buzz around New York Fashion Week, a two-pronged engagement strategy and...
Trend Chat: 2023 Experience Design & Technology Awards
Explore some of the highest-scoring case studies from the 2023 Experience Design & Technology Awards program, including the campaigns’ winning aspects, the steal-worthy ideas and what’s next for the “feel and functionality” of events.