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How SugarCRM Disrupted Dreamforce
CRM solution provider SugarCRM executed a series of guerrilla marketing experiences at Dreamforce, the biggest cloud-computing event of the year, which took place at the Moscone Center in San Francisco from Nov. 18 to 21. The program centered around an Escape Dreamforce promotion that touted its CRM tool for businesses and an Escape from Dreamforce...
Lord & Taylor Brings Big Apple Flair to Boca
In a bid to connect with New York transplants living in South Florida and to celebrate the grand opening of its new location in Boca Raton’s Mizner Park, the retailer Lord & Taylor brought a taste of New York City to mall patrons there. An authentic Nuts4Nuts cart and a pretzel cart that served attendees...
SpringHill Suites Sweetens Airport Checkpoints
To raise brand awareness and create positive stress-reducing moments that are key to its brand positioning, SpringHill Suites by Marriott in October went where few brands have ventured before—the airport security checkpoint at Dallas Fort Worth and Charlotte Douglas International airports. Working with the airports, SpringHill Suites transformed the security checkpoints into stylish comfort zones...
How CamelBak Isn’t Trashing the Competition
CamelBak is the leader in personal hydration backpack systems and the brand wants everyone to stay decidedly not thirsty, my friends. They’re happy whenever somebody quaffs a long, cool drink of water, but they really don’t want you to do it from one of those little plastic bottles. It’s about the environment, dude. So, three years ago,...