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EventTrack 2014: Biggest Research on Event and Experiential Marketing Ever Fielded
Unique to EventTrack is its “Full Ecosystem” format: Three complete, separate surveys are issued—one to brand marketers, one to agencies and one to consumers—and then used to monitor and measure the changing event industry across the entire “engagement ecosystem.”Unique to EventTrack is its “Full Ecosystem” format: Three complete, separate surveys are issued—one to brand marketers,...
Advertisers Step Straight into an Onion Story at a NewFronts Gala
As I stepped into the TimesCenter in Midtown Manhattan April 29, I immediately felt a twinge of regret at my choice of skinny jeans and boots as a handsome tuxedo-clad gentleman presented me with a silver platter piled high with business cards and money… a pile of dollar bills, some neatly folded into swans. The...
Six Ways to Create a Stand-Out Recognition Event
The 2014 National Sales Convention for Prudential Real Estate and Berkshire Hathaway HomeServices, which took place March 17 to 18 at the Music City Center in Nashville, achieved its highest satisfaction rating since 2007. A seamless main stage production, along with a consistent message for the 3,400 independent brokers and sales agents who attended, accounts...
Esquire Brands Host Manly Style Event
Style events aren’t just for female fashionistas. The recent explosion in the menswear blog community is proving that guys, too, are becoming more interested in discovering brands, developing their personal style and enjoying a shared experience while doing so. To that end, Esquire magazine and sister brand Esquire Network, a lifestyle channel for men that...