Featured
What it Takes to Implement Geofencing
Knowing who your most active and interested consumers are is one of the most important elements of any successful event marketing campaign. The problem is that consumers don’t really like to spend time giving you that information, and sometimes they’re even afraid of jeopardizing their privacy by doing so. Geofencing, one of the hottest tools...
Brands Send Bloggers on the Open Road
Savvy marketers ranging from Mercedes-Benz, Amtrak, Uber and BrandUSA have latched onto a new way to engage bloggers and digital opinion leaders—by packing them up and taking them on a road trip. Spending a few days in a luxury vehicle or a railway car offers the riders the chance to get up close and personal...
Short Films Help Salesforce.com Target Messages
With more than 130,000 attendees from 82 countries, Dreamforce is the biggest event of the year for cloud computing company Salesforce.com. It’s when the brand invites all of its key clients to learn about the new features the brand plans to roll out in the coming year. The challenge is, each client needs something slightly...