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EventTech 411: The Scoop On BLE
Your Two-Minute Tutorial on The Latest Event Technologies What it is: BLE stands for Bluetooth Low Energy. In short, BLE is a wireless technology akin to Bluetooth, with one important difference: it’s passive. So there’s no work required for attendees to engage with it. Like regular Bluetooth, it’s an owned and licensed technology, but have no...
Hot Sponsorship Platforms: Food, Fitness and Fantasy
In our last installment of hot properties and sponsorship opportunities, we took you inside three offbeat events that have impressive and highly desirable followings: the Internet Cat Video Festival, the food-truck-friendly Vendy Awards, and Coney Island’s infamous Mermaid Parade. This time around, we’ve collected three more event platforms that run the gamut of passion points....
EM All Access: Best of EventTech with Cisco’s Kathleen Mudge
In this episode, Cisco Social Media Manager Kathleen Mudge shares tips for creating shareable social content at b-to-b events, plus her rules for real-time engagement.