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New Hilton Deal Offers Members Concert Perks
Hilton Worldwide is urging travelers to forget their hectic schedules and make room for playtime with its recently launched Hilton@Play campaign, which leverages a partnership with Live Nation to offer concerts featuring A-list performers for its Hilton HHonors members around the world. The most recent experience on April 22 offered Hilton loyalists in the Lone...
Benjamin Moore Teases New York Fans With The Green Monster
Benjamin Moore riled up New Yorkers last month by building a talking replica of the Boston Red Sox’s famous Green Monster in the heart of enemy territory at 21st Street and 3rd Avenue in Manhattan. The Monster, originally nicknamed “The Wall,” has been a part of Fenway Park (home of the Red Sox) since it was...
Grill Academy Tour: Weber Eyes Consumer Classes
After a successful inaugural year targeting retail associates in 2014, Weber has expanded the Weber Grill Academy Experience mobile tour—and this spring, the brand is evolving the strategy to include a consumer-focused leg in the schedule. The program, which launched in February, has expanded from two touring units to three units, splitting coverage across the...
EM All Access: 8 Minutes with Lisa Fingerhut of McDonald’s
In this episode of EM All Access, McDonald’s Engagement Project Manager Lisa Fingerhut talks about how to engage a b-to-b audience through social and digital media.