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The Promises and Pitfalls of Using Drones at Events
Drones. Unmanned aerial vehicles. Remotely piloted aircrafts. Whatever you want to call them, they are on the verge of becoming heavyweight marketing tools. With potential for live streaming events to digital audiences, capturing unique content and delivering exclusive viewpoints, drones are all the rage in concept. But what is an event marketer to do when...
Delta Sets Record With Mass Shower at Warrior Dash
Delta Faucet on June 27 set the Guinness World Record for most people showering simultaneously in a single venue at the Warrior Dash 5K mud run race in Crawfordsville, IN. The event, which highlighted Delta’s five-race partnership with Warrior Dash, broke the existing record of 300 by 31 people. In total, 331 people showered all...
Crocs’ Funway Runway Digital Configurator Makes A Splash
Crocs on June 23 held a press event in New York City to promote its Funway Runway configurator, a social experience built on Twitter that allows fans of the brand to make a personalized fashion video and then share it with friends on social media. Consumers use the configurator to choose a model, their outfit,...
How to Handle the B-to-B Event Venue Shortage
The big squeeze: booming economy + increased experiential spending It’s a problem most industries would love to have—so much business that there aren’t enough places to put it in. For b-to-b event marketers, that means convention centers in major cities are already booked up five, 10, as much as 15 years in advance. Key dates are...