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Eight Insights on How to Succeed in the B-to-B Event Marketing Space
In our April issue, we will feature our picks for the 2016 B-to-B Dream Team—the event marketers we’d hire if we were building our own brand. From organizing global conferences to handling trade show strategy and overseeing internal meetings, this year’s Dream Team does it all and does it so well, they’re setting the standard...
Cool Effect Addresses Climate Change at SXSW
According to the Yale School of Forestry and Environmental Studies, there are over 130 million Americans who are alarmed or concerned about climate change. With that in mind, San Francisco-based nonprofit Cool Effect took to the streets of Austin from March 11-15 to unveil the beta version of its digital climate change platform to the...
Mophie Evolves its SXSW Strategy with Device-Saving Dogs
There’s a lot of noise at SXSW, but mobile battery case maker mophie chewed out a niche for itself for a second year—with St. Bernard dogs. Continuing its mission to rescue dying phones, the brand partnered with Indian Motorcycle and the St. Bernard Foundation for what it called “Bad to the Bone.” Every hour from...
How Properties Like CrossFit are Changing Sports Sponsorships
Think sports sponsorships and typically big properties, big-name athletes and big-time budgets come to mind. But the rise of boutique fitness programs and alternative sports platforms are changing the landscape, offering brands unique sponsorship and engagement opportunities that spotlight the everyday fitness enthusiast rather than the elite athlete. At the forefront of this movement are...