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Lush Highlights its Handmade Cosmetics at ‘Lush in the Park’
Cosmetics retailer Lush offered Chicagoans some “good, clean fun” May 4-6 with a quirky pop-up experience that highlighted the brand’s commitment to producing fresh, handmade products. Set in Millennium Park just outside Chicago’s famous Cloud Gate sculpture (“the bean”), the brand brought its Lush in the Park experience to more than 3,000 consumers, ultimately dishing...
Student Inspires U by Kotex Period Shop Pop-Up
Any woman with a monthly cycle knows that it involves much more than feminine care products. There are aches and pains, mood swings and generally unpleasant moments requiring an array of products often purchased in equally unpleasant environments. This was the thinking behind a New York City college student’s Tumblr post that caught the attention...
Why Brands are Falling in Love with the Maker Movement
With the mass-market release of 3D printers, drones and other tools that are transforming consumers into engineers, manufacturers and pilots, the Maker Movement, some experts say, could also become a catalyst for a new era in our economy. But beyond the economic implications, maker culture is also an influential platform for brand engagement. Enter Maker...
Go Time: Eight Ways to Engage Commuters
Reaching consumers amid their jam-packed schedules can make it challenging for brands to find time to connect. But between all the hustle and bustle event marketers are carving out a space where they’re sure to stop customers in their tracks: the daily commute. Whether they’re taking trains, flying on planes or traveling on foot, commuters...