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Amex Goes IMAX for First-Ever Live-Streamed Sporting Event
With more than 150 consecutive sold out games and a season ticket holder waitlist of more than 20,000 fans, the Golden State Warriors aren’t exactly accessible. To help bring cardmembers closer to the NBA team, American Express on April 7 produced the first-ever live stream of a sporting event in the U.S. Showcasing the Warriors’...
Bud Flaunts its Tech Savvy with Immersive Reality
Budweiser Beer Garage at South By Southwest Interactive Goes 4D People don’t usually associate Budweiser with the world of high-tech. More often, images of cool guys, hot girls and adorable puppies and Clydesdales come to mind. But the Budweiser Beer Garage at South By Southwest Interactive changed all that for attendees who stopped by the...
Four Lessons From Women in Sports Marketing
In business, politics and yes, even sports, women have proven they can play with the big boys. They have the know-how and the technical skills to run companies. They race cars and coach athletic teams. Heck, a woman may even run the country some day soon. And, when it comes to sports marketing and sponsorship...
Three Ways VR Revved Up NetApp Attendees
Virtual reality isn’t just for consumer activations. More and more companies are incorporating VR into their b-to-b conferences and events as a way to engage attendees and deepen their connection to content. NetApp, a data management company specializing in cloud and flash technology, used VR to create a fresh experience around Formula 1 racing for...