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Four Ways to Use Drones at Events
Drones have come a long ways since the era of ambiguous FAA rules and unthinkable price tags. These days, they’re regulated, affordable and offer a wide array of uses—especially when it comes to event marketing. From content-capture to competitions, we offer four ways to give your drone strategy wings. 1. Highlight Your Technology Intel...
Best Practices from LEGO’s Quest2Ninjago Summer Tour
LEGO’s Quest2Ninjago summer tour, based on its highly successful franchise Ninjago, wrapped on Sept. 10 with an “American Ninja Warrior”-style finale competition at Legoland in Carlsbad, CA. The finale was a culmination of top performing “ninjas” from a seven-market tour where LEGO fans could compete using their ninja skills in an action-packed course that activated...
One Way to Target Baby Boomers? Focus on Adventure
Millennials are often characterized as the generation of adventurers and experience seekers. But according to new survey data, Baby Boomers share these traits, too, and their preferences for travel may very well influence how event marketers build event experiences and develop engagement strategies targeted to them. Conducted by international luxury travel network Virtuoso, the survey...
Eight Brands Weigh in on the Value of Events
For event marketers, it’s easy to recognize the value of executing live events. From earning customer loyalty to increasing ROI, the benefits of creating face-to-face experiences are vast. To get a more in-depth understanding of why live events have become such a crucial part of the marketing mix, we asked eight brand marketers to weigh...