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Honda Launches its Next-Gen Civic on Twitch to Entice the Gaming Community
Product launches are going virtual in these pandemic times. So, when it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch—a destination where younger, first-time car buyers spend a lot of their time. Converging its esports strategy and music platform for...
Consumers Battle for Gaming Gear at Klarna’s Shoppable Livestream Events
With more consumers spending time at home amid the pandemic, it’s no surprise that when the country first entered lockdown in March, video game brands saw a 117-percent increase in spending on the U.S. Klarna app compared to the previous month. Since then, the gaming and esports industry has continued to boom, and Klarna is...
Essential Workers Say ‘I Do’ to Chase and Southwest’s Pop-up Honeymoon Experiences
The pandemic has forced the cancellation of many important milestones in 2020. Among them: weddings and honeymoons. So when a survey revealed that a whopping two-thirds of couples had to change their wedding travel plans this year, Chase and Southwest Airlines swooped in to save the day with their Honeymoons for Heroes campaign. Working with...
Seven Vending Machine Experiences That Dispensed Brand Engagement
Brand strategies from Lululemon to National Geographic Vending machines are nothing new in the experiential world, but the interactive devices have been resurfacing in a variety of activations, giving brands a chance to elevate their swag drops, offer personalized experiences and educate consumers. Many are still used as a form of social currency, offering merchandise...