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April 28, 2022

Gallery: Scenes from the 20th Annual Ex Awards in Las Vegas

At a glittery gala fitting of a 20th anniversary milestone year, the industry gathered to honor the winners of the 2022 Ex Awards, the oldest and most prestigious recognition program for excellence in experiential marketing. The lively affair, presented by Freeman, took place the evening of April 27 at the Experiential Marketing Summit in Las...

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April 28, 2022

Winners Unveiled: The 2022 Ex Awards

The editors of Event Marketer announce the winners of the 2022 Ex Awards, the most prestigious program honoring the best experiential and event marketing campaigns of the year…

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April 25, 2022

TBS Sets ‘Traps’ in New York City to Tease ‘Rat in the Kitchen’

For five days this spring, New Yorkers walking through the heart of Hell’s Kitchen couldn’t escape one mysterious question: Who’s the rat? The provocative query and an accompanying QR code were embedded in experiential installations that blanketed 50th St. between 8th and 9th avenues March 29 through April 1. Those intrigued enough to scan one...

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April 25, 2022

Executive Q&A: Visible’s CMO on Creating a Singles Registry, Fostering Community and Going Digital

The wireless service provider space is a crowded and competitive one. So for Visible, an all-digital carrier powered by Verizon’s network, the goal is to devise innovative ways to cut through the clutter, often with tongue-in-cheek creative. Look no further than its unlimited “eyebrowsing” campaign, fronted by the brow-endowed star of “Schitt’s Creek,” Daniel Levy,...

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