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IBM Think Kicks Off a New Chapter with an Agile, Personalized Flagship Experience
Like many of the industry’s mega b-to-b shows, IBM Think is evolving to reflect the current business environment—one that is driven by speed and personalization. The flagship experience, launched in 2018 as part of a portfolio consolidation, marked a new chapter this month as it reconvened May 9-11 in Orlando as a smaller, targeted in-person...
Four Brands Weigh in on What it Really Means to ‘Add Value’ to Events
The evidence that audiences are more judicious than ever about which events they’re willing to commit their time to in a post-pandemic world is overwhelming.
Oscar Mayer Rebrands the Wienermobile After 87 Years on the Road
After 87 years tooling around as America’s favorite hot dog on wheels, the Wienermobile is no more—at least in title. Oscar Mayer announced May 17 that the vehicle has been renamed the Frankmobile to tout the brand’s 100-percent Beef Franks while debuting a new recipe. Let the nomenclature debate begin. Famously staffed by rigorously trained...
EMS 2023: Three Days of Growth, Connection and Learning in Las Vegas
More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas for the 21st annual Experiential Marketing Summit, May 9-11. Designed as the ultimate three-day conversation, EMS 2023 delivered senior-level perspectives on the current state of experiential marketing as the industry continues to find its footing in a post-pandemic climate. Keynotes...