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Crowd Safety: How One Nonprofit is Improving Training for Event Profs Globally
The Pink Bows Foundation, launched after the Astroworld Festival tragedy, is co-producing training events across the world in partnership with leading safety experts On Nov. 5, 2021, 23-year-old Madison Dubiski was one of 10 concertgoers who lost their lives in the Astroworld Festival tragedy. About 50,000 people gathered at NRG Park in Houston to watch...
Family-friendly Events: Three Lessons from Crayola’s Colorful Pop-up ‘Reunion’
Across its storied 122-year history, Crayola has never revived a collection of retired crayon colors—until now. As part of its year-long Campaign for Creativity, which centers on the vital role that color plays in inspiring creativity, the brand “unretired” eight beloved hues, then marked the occasion with a nostalgic, family-friendly pop-up “reunion” in New York’s...
Six Ideas from a Pet-centric Event to Spice up Your Conference Expos
The show floor at VMX is alive with the sounds of cats purring, puppies barking and djs jamming. But this year, the Veterinary Meeting & Expo embraced a buzzy art theme that gave exhibitors a creative license to experiment. Around the Orange County Convention Center in Orlando, FL, 735 exhibits drew attendees in with crafts,...
B-to-B Dream Team 2025: Meet Michelle Martin
Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper.